On-the-go consumers using their mobile devices to search for the nearest gas stations make split-second decisions based on many factors. These include gas stations showing up in the search engine results, if the local business listings include marketing materials, and if their ratings and reviews make them competitive with the gas stations across the street. This means that, in a competitive and saturated market of gas stations coupled with tech-savvy mobile shoppers, gas station and convenience store owners have to change their marketing strategies. While mobile searches do not account for all business to a gas station, this would in fact be incremental business that is currently being missed. A multi-channel web marketing strategy is crucial to capture and retain consumers through the digital mediums. This effort would include standard web searches, mobile searches, and more importantly, managing the ratings and reviews within the local business listings. Three Questions To Determine Local Marketability Of A Gas Station There are three marketing questions to be answered for gas station and convenience stores: 1. Can you be found in desktop and mobile search results for something as simple as "gas stations"? 2. If you are able to be found, do you have [...]
Local store marketing on the web is a uniquely important business marketing strategy and one that many multi-location national companies are not as engaged. To understand why, if you type in a keyword search on Google and you will notice that generally the first results displayed are local business listings pinned on a map. These local business listings provide companies with local offices, stores, or franchises the tremendous ability to share local store level marketing information online with potential customers – but unfortunately many do not even take advantage of this tool. Interactive Store Level Marketing Local business listings are more than just a one-dimensional online directory. With local business listings, local stores, office locations, and franchises can effectively “saturate” the local communities with store-specific information through the Internet. The local web marketing process helps to reach local buyers when they are ready to use the services. Google search results not only display regular organic search results, but they also include local business listings (and the associated business marketing information) next to the maps. The map listings are relevant to the requested search or based on near a specified city or street address. The listings shown on the top of [...]
Gas Station and Convenience Store Local Marketing Solutions Offered by SmartFinds Internet Marketing
Gas Station and Convenience Store Owners Need to Keep Pace with Search to Reach Local and Mobile Consumers BIRMINGHAM, MI, October 22, 2013 - Today’s world moves faster than ever. Fuel, whether gasoline or coffee, is a daily necessity to keep consumers moving. When it comes to deciding where to fuel up, on-the-go mobile consumers make split-second decisions based on proximity, reliability, and value. Now, take a market saturated with competitors and pair it with tech-savvy shoppers, and gas station and convenience store owners have a significant marketing hurdle. More than ever, gas station and convenience store owners need to use a multi-channel marketing approach to capture and retain consumers on the digital front. Can anyone find you in the search results? The prevalence of mobile technology has allowed consumers to access information on things they need whenever they need it, wherever they may be. A recent article published by Search Engine Watch reported that, "Ninety percent of all searches on mobile related to gas and convenience stores resulted within a purchase. Of that, 35 percent of smartphone users intend to buy immediately; 66 percent intend to purchase within the hour." The study can be interpreted by gas station and [...]
Geographic Marketing is an important tool not only for local businesses looking to attract consumers through local business listings, but also for the large companies who host such local business listings for local business marketing to target local consumers geographically.
Geographic Marketing Solution Announced By SmartFinds Internet Marketing For National Multi-Store and Franchise Businesses
October 10, 2011 (Birmingham, MI): SmartFinds Internet Marketing (http://www.smartfindsmarketing.com ), an Internet Marketing pioneer for more than 20 years and leader in web marketing including geographic marketing has announced a new website property (http://www.smartfindsgeographicmarketing.com ) dedicated to their Geographic Marketing group. The website provides information about the solution designed specifically for national companies with multiple stores to take advantage of store level web marketing, customer ratings and reviews management, hyperlocal advertising and other geographic marketing elements needed in today's web marketing and mobile marketing. "As our Geographic Marketing Solution and Services has expanded since 2009, we have had to engage in helping national multi-location businesses and franchises take advantage of store level web marketing that extends beyond local business listing management services," said Melih Oztalay, SmartFinds CEO. "Geographic web marketing is a fast growing industry making it easy for local customers to find businesses not only through web searches, but also mobile searches. Having a mobile application that is customized to a business's brand will aid in having an upper edge over competition and our Customer Ratings and Reviews Management will insure higher average star ratings." National multi-store businesses and franchises have been focusing their attention on technology based data services when it [...]
Consumer ratings and reviews have become a very important part of local store marketing for national companies. This the new public relations and reputation management for any size business that reaches into social communities and mobile marketing.
Geographic marketing incorporates digital tools like local business listings, hyperlocal advertising, managing customer ratings and reviews. National companies with multiple store locations also have to consider managing the marketing for individual stores at the store level now-a-days and not just at the national level.
The Detroit Metropolitan CVB includes Melih Oztalay of SmartFinds Internet Marketing As Guest Speaker On Customer Ratings and Reviews
September 26, 2011 (Birmingham, MI): SmartFinds Internet Marketing (http://www.smartfindsmarketing.com ), an Internet Marketing pioneer for more than 20 years and leader in web marketing including geographic marketing has been invited as the guest speaker for the Detroit Metropolitan Convention and Visitors Bureau’s (DMCVB,http://www.visitdetroit.com) educational series for their members. The event focuses on learning how to manage the business online reputation at the local geographic level. "As our Geographic Marketing Solution and Services has expanded over the past years, we have had to engage in helping businesses not just monitor, but also manage their ratings and reviews being posted by their local customers in the business’ local business listing," said Melih Oztalay, SmartFinds CEO. "Geographic web marketing is a fast growing industry making it easy for local customers to post their positive or negative experiences with a local business store either through a web browser or through a mobile phone. Knowing how to approach the process of managing these ratings and reviews is an important factor to insure continued business to the local store by future prospects." The DMCVB's 2011 Membership Educational Seminar will end with "What's the Online Buzz?" as the third and final installment in the membership educational series. In the [...]
Geographic Marketing requires ongoing marketing management of Google Places Listings as well local business listings in many other websites. SmartFinds Internet Marketing can assist your multi-location national business with geographic marketing processes.
Geographic Marketing and Local business listing optimization is important for the local business for their optimized local business marketing to reach local consumers through optimized web searches, mobile searches, and mobile applications.