Google Places results which provide local business listing results before national results now received the instant preview feature too and are displayed on the first page of the search results. This is a new functionality that will further encourage and require businesses to take control of their Local Business Listings to insure local customers get the geographic marketing information the business wishes to provide.
You really do not need to keep wondering what local business listings are about. Simply put they are the yellow page alternative. A free service by search engine and local listing website directories that allow you to add your business information, products, services, photos, videos, coupons, offers, discounts and promotions. Not only can you update the multiple websites with this information, you can do so 24x7x364 anytime you desire. Certainly not something you will get from the once a year yellow page update. The good news about local business listings is that they show up on the first page of a search engine result based on the search term and the locality. For this reason, optimization a website is not as necessary as having your local listing claimed (required to use the local listing as a local marketing tool) and up-to-date. Local businesses no longer need to wait months to get on the first page of a search engine or understand the intricacies of search engine optimization (seo) of their business website. Research by Kelsey Group shows 70 percent of online searchers will use local search to find offline businesses. The TMPDM study shows 86 percent of online users will [...]
Out The Window Advertising Agency Partners with SmartFinds Internet Marketing on Local Listings Services
Bill Hagen’s Out The Window Advertising partners with SmartFinds Internet Marketing to introduce businesses to the benefits and components of local marketing with local business listings.
Local marketing using local business listings will have for four reasons by any local business dependent upon the local consumer for their revenue. Local business listings will help promote a local business to local consumers through web searches, mobile searches and mobile applications.
Local business listings as a local business marketing tool to reach local consumers through web search or mobile search is something you cannot ignore as a business owner.
The local business is already listed with most of the major search engines and local listing websites. If you have a phone number for your business you are already listed with the major websites that focus their attention on the local market. Any one of these websites receives their original data from the phone companies and other public sources. After all, local listings have been on the web for a number of years. There really isn't anything new about this.
Local businesses will need to start paying attention to their local business listing for consumer reviews. Consumer reviews on local business listings will affect search engine rankings and also display to other consumers on mobile searches.
Google has made some changes to the local business listing with Google Maps by adding enhanced business listings. These enhanced listings will identify what you would like local customers to see. This may include a video, coupon, a link or anything else you find important.
Citations or web references are publicly available mentions of your business name and address on other websites. This information helps search engines validate your business. Citations help validate your business is part of a local community.
Local Business Listing update frustrations are mounting by many local business owners as they have trouble with all search engines. Business owners are having difficulty updating their local business listings on their own. Here are only a few examples of the problems business owners run into. Reviewing the forums of the major search engines, Google, Yahoo and Bing, you will find many more questions and frustrations.