3 Important LinkedIn Tools Your E-Commerce Business Needs

If you think LinkedIn Tools is only for business-to-business networking then you need to get better acquainted with LinkedIn for e-commerce. There is more to LinkedIn than resumes and people seeking for jobs. Granted LinkedIn isn't necessarily about direct sales. Consider expanding your network, opening up new opportunities and letting Google gather more information about the products on your e-commerce website. Let’s start with the basics. LinkedIn (NYSE: LNKD) operates the world’s largest professional business network with more than 450 million members in over 200 countries. Professional people are joining LinkedIn at a rate of more than two new members per second. Sometimes we need to overcome old information and adjust our perspectives in order to understand if new developments can benefit us. In the past couple of years, LinkedIn Tools have enhanced the services available to companies and members. These LinkedIn Tools include integration of Sales Navigator, Slideshare, Learning for skills, and Talent Solutions for companies. Understanding How To Use LinkedIn Tools For Your LinkedIn Company Page Your LinkedIn Company page raises brand awareness, provides updates about your company, promotes career opportunities in your company; educate potential customers on your products and services. Additional information includes links to your [...]

By |2018-08-31T08:11:12-04:00October 11th, 2016|Digital Marketing, Internet Marketing, LinkedIn Marketing, Marketing, Practical Ecommerce, Smartfinds|Comments Off on 3 Important LinkedIn Tools Your E-Commerce Business Needs

LinkedIn Marketing Series: Using LinkedIn Groups To Expand Your Reach To Prospects

LinkedIn groups is a place for professionals in the same industry or with similar interests to engage in a dialogue to share information, learn from each other, establish yourself as a subject matter expert and much more. The groups have become you can exchange and share experiences, business knowledge, interests and ideas with a broad variety of individuals from around the world. image Source: LinkedIn.com According to LinkedIn there are over 2 million groups covering a variety of topics and different industries from start-ups to manufacturing to plumbing and much more. You are only allowed to be a member of 50 LinkedIn groups. While that may sound like quite a bit, think about the benefits of being in unlimited number of groups. Even if you are not involved in the ongoing discussions, you will find groups gives you the ability to direct message fellow group members, the ability to help your search rankings within LinkedIn and to be found within groups. To be perfectly honest, if LinkedIn gave me the option to be in 100 groups, I certainly would not hesitate. Some statistics from LinkedIn: People who post or engage in Group discussions get an average of 4 times as [...]

By |2017-01-01T11:27:24-04:00August 6th, 2014|Articles, Education and Learning, Internet Marketing, LinkedIn Marketing, Marketing, Smartfinds|Comments Off on LinkedIn Marketing Series: Using LinkedIn Groups To Expand Your Reach To Prospects
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