Since when do readers want to be insulted or put in a position of feeling stupid? Probably never. As an industry author and owner of a web marketing agency I have to keep up with industry news. For this reason I look over quite a variety of editorials. What I found interesting during the first half of this year are articles titled along the lines of "mistakes you're making" concept. Try searching on any combination of words like "ppc", "paid search advertising", and the word "mistakes". The number of editorials being critical about the readers efforts is quite impressive. The pattern of these articles have been catching my attention. It seems completely unnecessary to put the reader in a position of feeling bad about the work they are currently executing. If the author is meaning to be helpful then it makes sense to educate the reader in a manner that emphasizes curiosity to promote learning. Let's take fresh approach by focusing on recommendations and enhancements based on education. The Complexities of Paid Search Advertising Pay-Per-Click (PPC) is an advertising platform in which you are spending money on clicks every minute of every hour. Your daily budget will generate the return [...]
March 15, 2012 (Birmingham, MI): SmartFinds Internet Marketing (www.smartfindsmarketing.com), an Internet Marketing pioneer for more than 20 years and leader in web marketing including Google Adwords Advertising Management has received the new company level partner certification by Google. SmartFinds Internet Marketing, a web marketing agency, has met eligibility criteria which include passing a minimum of two certification exams, illustrating practical expertise in managing business Adwords accounts, and agreement to terms and conditions of representing Google AdWords. "As a web marketing agency working in a ever changing environment of web technologies and requirements, our company has to adapt to the industry. As Google changes algorithms, Adwords requirements and adds new service segments we have to step up to be sure we can support our clients before they are aware of these changes," said Melih Oztalay, SmartFinds CEO. "We value the certification from Google for Adwords and our team has worked very hard to meet the eligibility requirements." Google’s Adwords Certification program encourages companies to become a Google Adwords Certified Partner and states, "Demonstrate knowledge and skills in Google AdWords with a globally recognized program. Your company can demonstrate your proficiency in AdWords and showcases knowledge of the latest AdWords tools and best [...]
When it comes to the Internet as a new business marketing medium, it’s worthwhile to review the history. Most importantly, how history has affected marketing budgets. If you are a Chief Marketing officer (CMO) you have to decide how to best balance traditional budgets with Internet budgets. Industry trends indicate more money is placed towards the Internet that has not only the digital medium, but also the other three traditional mediums too.
Is Twitter a good long term content marketing tool? Since postings on Twitter are eliminated over time, then Twitter may not be considered an effective long- term content marketing tool for your Internet marketing strategy. Instead, it might better fall into the category of short-term Internet advertising that is also labor intensive.
Birmingham, Michigan, October 29, 2008 - SmartFinds Internet Marketing (http://www.smartfindsmarketing.com) is pleased to announce a new offering specifically geared towards Non-Profit Organizations that would like to utilize Google Grants awards to get the most out of their advertising campaigns. Google Grants provides free Google AdWords advertising to various 501(c) (3) non-profit organizations through an in-kind donation of up to $10,000 per month. SmartFinds can provide assistance with the entire Google Grants process from application submittal to the daily campaign management and effective optimization. The SmartFinds team will bring their previous success with several AdWords advertising campaigns, knowledge of various online advertising research tools, and a Certified Google AdWords professional to assist with the management of each organization's account. "We understand that time and resources are extremely valuable to Non-Profits and each of these come into play with any advertising campaign. We hope to fill these needs and look forward to achieving great results for Non-Profits with the aid of Google Grants," says Melih Oztalay, CEO of SmartFinds Internet Marketing. As part of the service offering SmartFinds offers customized options to meet the various needs of Non-Profit Organizations including daily account management and the setup, including all creative and technical aspects, [...]
In today's high-tech environment, brick and mortar operations are not the only business segments faced with the proposition of moving to a new location. Website owners have to change to a new web address. E-commerce retail websites also execute their own types of moves, in the way of relocating to new web addresses. No matter the business type - whether a high tech e-commerce website or a traditional physical retail location, the concerns associated with relocation are similar. How can a retailer change addresses without losing ground on past marketing efforts, while still maintaining existing customers - and in a best case scenario, reaching an expanded and improved customer base? In general, most understand what's involved with moving a brick and mortar operation. Let's take a closer look at some of the nuances of moving to a new web address. As part of this exercise, it's important to understand the ways in which online retailers create high traffic e-commerce in the first place - and then, to evaluate if/how making a move might make an impact. Durability It may seem surprising that in the ever-changing technology of the internet, being 'old' is actually viewed as a positive when it comes [...]