Geographic Marketing and Local business listing optimization is important for the local business for their optimized local business marketing to reach local consumers through optimized web searches, mobile searches, and mobile applications.
Geographic marketing is a uniquely effective opportunity for business marketing [...]
Google Plus Project and the Google Plus One Button will change web marketing by introducing social media as a criteria for SERP of business websites.
JC Penney engaging in black hat SEO techniques in which thousands of unrelated web sites in the retail industry were linking JCPenny.com. The process was done by linking very specific keywords in a manner that was cheating their way to the top of Google.