A prospect recently asked what type of agreement our digital marketing agency uses for web marketing projects. My response was not expected in this phone conversation. I explained to the prospect our agreement with them was less of a concern. The real agreement they should be asking about is the one they have with the Internet. As you can imagine there was a pause in the conversation. What agreement with the Internet? The individual I was speaking to is a baby boomer like me. As we've learned about my generation, the perspective of web marketing is not what it should be for the present day. Rather their understanding relates better to traditional advertising channels like print, radio, and TV. Meaning the term marketing and advertising are identical to this generation. Traditional media is only about advertising. Marketing activities the Internet medium has opened up is not familiar to this generation. We do need to acknowledge, this generation has the authority and responsibility of marketing budgets. At the same time, we have a new marketing medium this generation does not understand well. Thus, they like to have short start and stop points in the form of campaigns. This generation has a [...]
Expert tools in the world of information makes managing a website's health and performance easy. A business has many performance tools to choose from. These performance expert tools help a company improve their web presence. A healthy website has improved search engine visibility, speed and include improved user experience. The most important thing to remember is these expert tools are free! You will find they recommend corrections to improve various web and website metrics. After all, you spent time and money to build a website to make you proud. The website looks the way you desired. The website has the information you want to present to visitors. What do you need, right? A healthy functioning website will have many advantages. The advantages include higher conversion rates from website visitors, higher search engine rankings, and improved digital marketing performance. The below-listed expert tools provide a wealth of information. You can be downright foolish to not take a few minutes to learn about these tools. After all, who needs a well-performing website, right? Let’s take at look at the technical items Google is looking to be included with a healthy website. Then we can review tools, which will ensure you are meeting [...]
It has been two years since Google updated the Penguin algorithm. The most significant change is Penguin runs in real-time, meaning the algorithm is no longer an add-on. Penguin will make decisions at the time of a search. This, also, means the Penguin algorithm no longer will receive updates, as it is part of Google’s core algorithm. August and September months have historically been when Google makes these changes impacting the search engine ranking positions (SERP) of websites. Including Penguin into the core algorithm, means the changes will happen immediately. You’ll know if you’ve been affected…NOW! Understanding The Google Penguin Algorithm? Google Penguin was a filter to run as part of Google’s ranking algorithm. Penguin was introduced in April 2012 designed at decreasing the SERP of websites using spamming techniques. These methods violate Google's Webmaster Guidelines with gimmicks like manipulating the links and volume of links pointing to a web page. "Steps To A Google Friendly Site" gives good points to staying on Google’s good side and staying out of black-hat SEO tactics. Google;s Announcement Of The Penguin Algorithm 4.0 "Penguin is now part of our core algorithm" is the headline on Google's Webmaster Central Blog. Here is the most [...]
Ever notice how you have to go back and make changes to your website when Google makes an algorithm change or adds a new algorithm? Some of the most significant changes that have taken place since 2008 have had an impact on not only website changes, but how a business markets itself on the Internet. Google makes many changes over the course of a year, and trying to address each and every one of them is not necessary. Many of the changes are designed to hinder cheaters and fraud websites from abusing the system and getting to the top of the search results. Conceptually, it is important to understand the impact on your business when these changes are made. It is equally important to understand that web marketing has no endpoint and change is inevitable. "Expect change and accept change" is something I have presented in years past. Trying to fight the dynamic and fluid environment of the web is not logical for your business, nor is it fruitful use of your time. Keep emotion out of it, press forward and adapt to the changing environment. We will review a few of the more prominent algorithm changes by Google and [...]
Google algorithm updates that effect search engine ranking position along with recent Penguin algorithm and Panda algorithm updates. Google states it is looking to continually improve search results.
March 15, 2012 (Birmingham, MI): SmartFinds Internet Marketing (www.smartfindsmarketing.com), an Internet Marketing pioneer for more than 20 years and leader in web marketing including Google Adwords Advertising Management has received the new company level partner certification by Google. SmartFinds Internet Marketing, a web marketing agency, has met eligibility criteria which include passing a minimum of two certification exams, illustrating practical expertise in managing business Adwords accounts, and agreement to terms and conditions of representing Google AdWords. "As a web marketing agency working in a ever changing environment of web technologies and requirements, our company has to adapt to the industry. As Google changes algorithms, Adwords requirements and adds new service segments we have to step up to be sure we can support our clients before they are aware of these changes," said Melih Oztalay, SmartFinds CEO. "We value the certification from Google for Adwords and our team has worked very hard to meet the eligibility requirements." Google’s Adwords Certification program encourages companies to become a Google Adwords Certified Partner and states, "Demonstrate knowledge and skills in Google AdWords with a globally recognized program. Your company can demonstrate your proficiency in AdWords and showcases knowledge of the latest AdWords tools and best [...]
Google Adwords Certified Partner Program Awarded To SmartFinds Internet Marketing for the successful management of Google Adwords. New company level Google Adwords certification for meeting Adwords management requirements.
Google Places results which provide local business listing results before national results now received the instant preview feature too and are displayed on the first page of the search results. This is a new functionality that will further encourage and require businesses to take control of their Local Business Listings to insure local customers get the geographic marketing information the business wishes to provide.
Geographic Marketing is an important tool not only for local businesses looking to attract consumers through local business listings, but also for the large companies who host such local business listings for local business marketing to target local consumers geographically.
Consumer ratings and reviews have become a very important part of local store marketing for national companies. This the new public relations and reputation management for any size business that reaches into social communities and mobile marketing.