How Pandas, Penguins and Pigeons Are Affecting Your Business

You probably didn't realize that zoo animals would affect your website, your business or revenues, right? Google has been naming its algorithms based on zoo animals and the three having the biggest impact in the past three years is a bear and two birds! Google's algorithm changes are designed to provide quality websites while pushing down thin or low-quality websites in the search results. Google's efforts are certainly admirable as they are the most used search engine and over years the impact has been one for the better. What is harder to deal with is that we have a small group of people causing the majority of people a lot of hardship. This is affecting business revenues and expenses alike. Your revenues are affected because your web site's ranking is affected negatively. Your expenses are affected because you have to spend money to make corrections. Of course we could spend a lot of time fretting about these changes or we can cowboy up and push forward. Fretting about these things is an emotional response that will have not value other than to let off steam. Pressing forward to accept the changes and objectively making corrective decisions is probably a better [...]

By |2017-01-01T11:27:02+00:00October 7th, 2014|Articles, Internet Marketing, Local Store Marketing, Marketing, Practical Ecommerce, Search Engines, SEO, Smartfinds, Web Marketing Today, Website Marketability|Comments Off on How Pandas, Penguins and Pigeons Are Affecting Your Business
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