On-the-go consumers using their mobile devices to search for the nearest gas stations make split-second decisions based on many factors. These include gas stations showing up in the search engine results, if the local business listings include marketing materials, and if their ratings and reviews make them competitive with the gas stations across the street. This means that, in a competitive and saturated market of gas stations coupled with tech-savvy mobile shoppers, gas station and convenience store owners have to change their marketing strategies. While mobile searches do not account for all business to a gas station, this would in fact be incremental business that is currently being missed. A multi-channel web marketing strategy is crucial to capture and retain consumers through the digital mediums. This effort would include standard web searches, mobile searches, and more importantly, managing the ratings and reviews within the local business listings. Three Questions To Determine Local Marketability Of A Gas Station There are three marketing questions to be answered for gas station and convenience stores: 1. Can you be found in desktop and mobile search results for something as simple as "gas stations"? 2. If you are able to be found, do you have [...]
Local store marketing on the web is a uniquely important business marketing strategy and one that many multi-location national companies are not as engaged. To understand why, if you type in a keyword search on Google and you will notice that generally the first results displayed are local business listings pinned on a map. These local business listings provide companies with local offices, stores, or franchises the tremendous ability to share local store level marketing information online with potential customers – but unfortunately many do not even take advantage of this tool. Interactive Store Level Marketing Local business listings are more than just a one-dimensional online directory. With local business listings, local stores, office locations, and franchises can effectively “saturate” the local communities with store-specific information through the Internet. The local web marketing process helps to reach local buyers when they are ready to use the services. Google search results not only display regular organic search results, but they also include local business listings (and the associated business marketing information) next to the maps. The map listings are relevant to the requested search or based on near a specified city or street address. The listings shown on the top of [...]
Gas Station and Convenience Store Local Marketing Solutions Offered by SmartFinds Internet Marketing
Gas Station and Convenience Store Owners Need to Keep Pace with Search to Reach Local and Mobile Consumers BIRMINGHAM, MI, October 22, 2013 - Today’s world moves faster than ever. Fuel, whether gasoline or coffee, is a daily necessity to keep consumers moving. When it comes to deciding where to fuel up, on-the-go mobile consumers make split-second decisions based on proximity, reliability, and value. Now, take a market saturated with competitors and pair it with tech-savvy shoppers, and gas station and convenience store owners have a significant marketing hurdle. More than ever, gas station and convenience store owners need to use a multi-channel marketing approach to capture and retain consumers on the digital front. Can anyone find you in the search results? The prevalence of mobile technology has allowed consumers to access information on things they need whenever they need it, wherever they may be. A recent article published by Search Engine Watch reported that, "Ninety percent of all searches on mobile related to gas and convenience stores resulted within a purchase. Of that, 35 percent of smartphone users intend to buy immediately; 66 percent intend to purchase within the hour." The study can be interpreted by gas station and [...]
Consumer ratings and reviews have become a very important part of local store marketing for national companies. This the new public relations and reputation management for any size business that reaches into social communities and mobile marketing.