Your Google Adwords advertising Quality Score is a weighted average from 0 - 10 based on how relevant your ads, keywords, and landing page are to a person searching and engaging with your ad. The reality is that having a high Quality Score can lead to lower prices and better ad positions. Quality scores are measured per keyword and can be found in your Adwords campaign under keywords and displaying the column. The Quality Score of each keyword is calculated every time your keyword matches a search. The more relevant your ads and landing pages are to the person searching, the higher your Quality Score. Your keyword scores will affect your ad position on the page as well as your prices. Factors Determining Keyword Quality Score: Your expected click-through rate (CTR). The ad relevance of each keyword as it relates to the Ad Groups. The ad relevance as it relates to your text copy. Landing page where people are sent when they click on your ad. The quality, relevance and page experience. Your overall historical AdWords account performance. The keyword scores is evaluated depending on what network your ad appears, meaning that you have a different Quality Score on Search [...]
Flagstaff, AZ September, 2012 - Out The Window Advertising is pleased to announce it has once again expanded its staff to support its increasing client list. The Flagstaff-based creative marketing business recently welcomed three new employees and two new clients as part of their ongoing growth in 2012. The company recently hired Kim Hall as the Senior Vice President. Kim Hall has over twenty years of advertising experience encompassing a wide range of marketing positions from account management to media sales in a variety of industries including retail, healthcare, and automotive. Kim has worked with notable companies including Results Media, Cox Media, and most recently, KNXV-TV. Out The Window has also hired Jennifer Cook as Senior Vice President. Jennifer has over 15 years of experience as a successful account executive and media buyer/planner in the Southern California market. She brings with her professional expertise in client management, customer service, media planning, buying, creative development, and strategy implementation for large automotive accounts. “Kim and Jennifer both bring a wealth of experience and industry expertise to their new positions here at Out The Window Advertising,” states Bill Hagen, President of Out The Window. “We are thrilled to welcome them both the team.” [...]
March 15, 2012 (Birmingham, MI): SmartFinds Internet Marketing (www.smartfindsmarketing.com), an Internet Marketing pioneer for more than 20 years and leader in web marketing including Google Adwords Advertising Management has received the new company level partner certification by Google. SmartFinds Internet Marketing, a web marketing agency, has met eligibility criteria which include passing a minimum of two certification exams, illustrating practical expertise in managing business Adwords accounts, and agreement to terms and conditions of representing Google AdWords. "As a web marketing agency working in a ever changing environment of web technologies and requirements, our company has to adapt to the industry. As Google changes algorithms, Adwords requirements and adds new service segments we have to step up to be sure we can support our clients before they are aware of these changes," said Melih Oztalay, SmartFinds CEO. "We value the certification from Google for Adwords and our team has worked very hard to meet the eligibility requirements." Google’s Adwords Certification program encourages companies to become a Google Adwords Certified Partner and states, "Demonstrate knowledge and skills in Google AdWords with a globally recognized program. Your company can demonstrate your proficiency in AdWords and showcases knowledge of the latest AdWords tools and best [...]
Out The Window Advertising from Bill Hagen announces additional creative capabilities to Agency’s impressive graphic design team with a new website launch.
Lead generators for local automotive dealership stores are losing their effectiveness and are replaced by local business marketing tools on the web to reach local consumers using local business listings.
Geographic Marketing Solution Announced By SmartFinds Internet Marketing For National Multi-Store and Franchise Businesses
October 10, 2011 (Birmingham, MI): SmartFinds Internet Marketing (http://www.smartfindsmarketing.com ), an Internet Marketing pioneer for more than 20 years and leader in web marketing including geographic marketing has announced a new website property (http://www.smartfindsgeographicmarketing.com ) dedicated to their Geographic Marketing group. The website provides information about the solution designed specifically for national companies with multiple stores to take advantage of store level web marketing, customer ratings and reviews management, hyperlocal advertising and other geographic marketing elements needed in today's web marketing and mobile marketing. "As our Geographic Marketing Solution and Services has expanded since 2009, we have had to engage in helping national multi-location businesses and franchises take advantage of store level web marketing that extends beyond local business listing management services," said Melih Oztalay, SmartFinds CEO. "Geographic web marketing is a fast growing industry making it easy for local customers to find businesses not only through web searches, but also mobile searches. Having a mobile application that is customized to a business's brand will aid in having an upper edge over competition and our Customer Ratings and Reviews Management will insure higher average star ratings." National multi-store businesses and franchises have been focusing their attention on technology based data services when it [...]
Bill Hagen’s Out The Window Advertising revises the traditional media agency website with updated visuals and flash animation. a full service Arizona-based advertising agency has updated their agency website with new creative design and flash animation to provide businesses with a new experience.
Out The Window Advertising Agency Partners with SmartFinds Internet Marketing on Local Listings Services
FLAGSTAFF, ARIZONA & DETROIT, MICHIGAN – July 28, 2010 (OUT THE WINDOW ADVERTISING | SMARTFINDS INTERNET MARKETING) – Out The Window Advertising (www.reachoutthewindow.com), a full service Arizona-based advertising agency, and SmartFinds Internet Marketing (www.smartfindsmarketing.com), a metropolitan Detroit-based agency which provides businesses with Internet marketing services and solutions, have recently partnered together to provide businesses with an opportunity to learn the many ways that Geo-Marketing can positively impact their bottom line. The benefits and components of Geo-Marketing, include Local SEO, Geo-Listings, Mobile Marketing and Geo-Social Marketing. Geo-Marketing helps consumers to find local businesses, products or services through web searches, mobile searches and mobile applications. Geo-Listing Security, Consumer Reviews, and Reputation Management are additional components of the services offered. “The partnership between Out The Window Advertising and SmartFinds Internet Marketing is an exciting opportunity to effectively introduce Geo-Marketing services to our clients,” commented Bill Hagen, President of Out The Window Advertising. Most recently, Out The Window Advertising was ranked the 5th largest ad agency in Arizona by the Phoenix Business Journal. The team at Out The Window excels in the planning, development, placement, and creative execution of Television, Radio, Print, Direct Mail, e-commerce, social media and customer retention campaigns for over 90 clients [...]
Bloomfield Hills, Michigan, September 25, 2009 - With the number of uninsured in the United States continually rising, Precedent Insurance has launched affordable individual health insurance for the estimated three million uninsured young, healthy adults in the state of Texas with SmartFinds Internet Marketing. SmartFinds Internet Marketing provides corporations with complete digital marketing solutions. CEO Melih Oztalay has 13 years experience with Internet and digital services in developing strategies that utilize all facets of the World Wide Web. "There is more to the digital marketplace beyond a website, search engine and advertising," said Oztalay. "Businesses need to embrace the web head-on. Precedent Insurance has made this commitment and we are excited to be part of this new revolutionary individual health insurance." "Precedent is offering Texans a ground-breaking suite of individual health plans that meet the specific needs of the young and healthy, especially the uninsured," said Mike Grandstaff, Precedent's CEO. "We are offering very affordable coverage with the built-in flexibility to increase coverage levels through our 'Coverage on Demand' model, which is truly unique to the industry." Coverage on Demand™ allows individuals to purchase a highly affordable lower level of coverage, with the guaranteed ability to increase their level of [...]
Birmingham, Michigan, October 29, 2008 - SmartFinds Internet Marketing (http://www.smartfindsmarketing.com) is pleased to announce a new offering specifically geared towards Non-Profit Organizations that would like to utilize Google Grants awards to get the most out of their advertising campaigns. Google Grants provides free Google AdWords advertising to various 501(c) (3) non-profit organizations through an in-kind donation of up to $10,000 per month. SmartFinds can provide assistance with the entire Google Grants process from application submittal to the daily campaign management and effective optimization. The SmartFinds team will bring their previous success with several AdWords advertising campaigns, knowledge of various online advertising research tools, and a Certified Google AdWords professional to assist with the management of each organization's account. "We understand that time and resources are extremely valuable to Non-Profits and each of these come into play with any advertising campaign. We hope to fill these needs and look forward to achieving great results for Non-Profits with the aid of Google Grants," says Melih Oztalay, CEO of SmartFinds Internet Marketing. As part of the service offering SmartFinds offers customized options to meet the various needs of Non-Profit Organizations including daily account management and the setup, including all creative and technical aspects, [...]