Joe Beck, veteran Sales Strategist, Brings 35+ Years of Experience to Accelerate Business Growth and Enhance Client Success

Birmingham, MI – June 3, 2025 – SmartFinds Marketing, an award-winning marketing agency with over 35 years of experience in integrated marketing and advertising strategies, is proud to announce the appointment of Joe Beck as Chief Sales Officer (CSO), effective immediately.

Beck, founder of The Sales Activist and host of the IMPACT Sales Podcast, brings decades of proven sales leadership to SmartFinds Marketing. His career spans Fortune 500 corporations, Inc. 500 Top 10 companies, and hundreds of small and medium-sized businesses, with a track record of generating more than $500 million in sales revenue. In addition to his deep expertise in sales strategy and coaching, Beck has built an extensive professional network of over 30,000 LinkedIn connections, positioning him as a powerful force in driving sales growth and business development.

A Strategic Move to Drive Scalable Growth

In his new role, Beck will lead SmartFinds’ sales initiatives, focusing on expanding the agency’s reach in core service areas such as Conversion Rate Optimization (CRO), AI-driven SEO/GEO strategies with AI, website performance management, and press release marketing. His mandate includes strengthening the agency’s sales infrastructure, mentoring the sales team, and establishing new business channels that align with SmartFinds’ growth goals.

“Joe’s extensive experience, proven sales track record, and entrepreneurial mindset make him the ideal leader to help SmartFinds scale its sales efforts,” said Melih Oztalay, CEO of SmartFinds Marketing. “His ability to build meaningful client relationships and drive measurable sales success will be a tremendous asset as we continue to innovate and grow. We are excited to welcome Joe to our leadership team at this pivotal moment.”

Beck added: “I am thrilled to join SmartFinds Marketing as Chief Sales Officer. This agency’s reputation for forward-thinking marketing solutions and tangible results is unmatched. My goal is to bring strategic focus and energy to SmartFinds’ sales operations, helping our clients achieve their growth goals faster and more effectively. With service offerings like our CRO program—highlighted in a recent case study that delivered a 120% lift in conversion rates—we have the tools and expertise to make a significant impact.”

Building on a Strong Foundation of Success

Joe Beck’s appointment comes as a natural next step in SmartFinds’ growth trajectory, reinforcing the agency’s commitment to delivering real, measurable results. SmartFinds’ success is built on developing innovative marketing strategies that not only capture attention but also convert. This client-centric focus—combined with the agency’s agility and deep expertise—has positioned SmartFinds as a trusted partner for businesses seeking meaningful growth.

One recent success story is SmartFinds’ Conversion Rate Optimization (CRO) case study, where the agency worked closely with a client to improve website performance. Through a combination of redesigning the site’s user experience, optimizing calls to action, and refining the sales funnel, SmartFinds delivered a remarkable 120% increase in conversions within just three months. This result underscores the agency’s capability to implement practical, data-driven solutions that drive real business outcomes—an approach that Beck is set to amplify as CSO.

Why Joe Beck’s Appointment Matters to the Future of B2B Sales

As digital marketing continues to evolve, sales leadership must adapt with it. Joe Beck’s deep background in high-ticket B2B sales, combined with his AI-forward mindset, aligns perfectly with SmartFinds Marketing’s direction. With the increasing demand for scalable sales systems, Beck’s expertise in repeatable sales frameworks, CRM integration, and relationship-based selling places SmartFinds in a position of strategic advantage.

From redefining sales enablement strategies to building sustainable pipelines, Beck’s appointment signals a renewed focus on converting marketing visibility into revenue. His influence will be especially impactful across industries where long sales cycles and technical buying decisions require expert navigation—from manufacturing and logistics to SaaS and healthcare.

Smart Sales Thinking for a Smarter Market

Today’s sales landscape requires more than just persistence—it demands intelligence, alignment, and a digital-first mindset. At SmartFinds Marketing, we’ve long believed that successful sales don’t happen in a vacuum. They thrive when supported by strong marketing infrastructure, agile strategies, and meaningful conversations. Joe Beck’s approach to sales perfectly embodies this philosophy.

As sales conversations move online and buyer journeys become more self-directed, engagement at the right moment becomes critical. That’s why SmartFinds Marketing emphasizes not just lead generation, but smart, guided lead conversion. On platforms like LinkedIn, our team often engages in industry dialogues around modern sales strategies.

For example, when discussing conversion challenges in sectors like staffing and IT, Melih Oztalay noted:

“It’s not just about volume—it’s about when and how you reach the prospect. Timing, scoring alignment, and nurture sequences all need to work together. Otherwise, high lead volume means nothing.”

This thinking aligns closely with Joe Beck’s coaching philosophy, where clarity, consistency, and relationship-building turn initial contact into long-term opportunity. Beck advocates for a blend of human touch and automation—leveraging CRM tools to inform but never replace personalized outreach. His podcast episodes and training content often reference the importance of building trust through education, not just persuasion.

SmartFinds Marketing’s sales enablement strategy leverages decades of digital expertise to support this approach. From implementing AI tools for SEO and GEO (Generative Engine Optimization) to integrating sales data into dashboard analytics, every step is designed to empower the sales team—whether internal or partner-led.

This shared commitment to modern, agile sales processes is what makes Joe Beck’s appointment so timely and impactful. Together, SmartFinds and Beck will not only pursue new opportunities, but also help reshape how businesses think about sales—from isolated transactions to long-term value creation.

About SmartFinds Marketing

Established in 1987, SmartFinds Marketing is an award-winning, data-driven digital marketing agency based in Birmingham, MI. With a seasoned team that has collaborated for over a decade, SmartFinds specializes in harnessing AI-powered strategies, cutting-edge technologies, and forward-thinking marketing solutions to help businesses accelerate growth in a rapidly evolving digital landscape.

From SEO and paid search marketing to content strategy, lead generation, and performance analytics, SmartFinds takes a holistic, results-driven approach to digital marketing. By leveraging data intelligence and continuous optimization, the agency ensures every campaign delivers measurable success and tangible business outcomes.

With a legacy of innovation and adaptability, SmartFinds Marketing has empowered national and global brands to break free from outdated marketing tactics and embrace strategies that drive real, sustainable growth. As businesses navigate the complexities of 2025 and beyond, SmartFinds remains a trusted partner in shaping the future of digital marketing.

For more information, visit www.smartfindsmarketing.com