SmartFinds Internet Marketing Logo

Contact Information

261 E. Maple Road
Birmingham, MI 48009

Phone: (866) 501-5758

SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.

Local franchise marketing services helps franchises to reach local consumers through local business listings, map listings, business listings, and manage their customer ratings and reviews.

Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior. The American Marketing Association most recently defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Multi-Location Businesses Need To Move Towards Local Store Marketing Aggressively

National companies have been struggling with a significant change to branding, marketing, and advertising that has existed since 2007. The Internet industry, specifically search engines, the mobile industry and consumers, are looking for businesses, products, and services in their area using local search. This puts the need for digital branding, marketing, and advertising to the store, office, franchise, or building level. National companies are not particularly enthusiastic about pushing their branding, marketing, and advertising to the local level due to budgets and the level of work required to manage these activities at the local level. In some cases their ad agencies are avoiding the topic, and in other cases the company's staff is more focused on advertising and less involved with organic marketing. The reality is Google is displaying the Google Carousel of local results very prominently at the top of the search results before advertisers. The map local business listings with the corresponding locations appear along with, most importantly, the customer ratings and reviews with yellow stars that stand out to any local consumer. The Google Carousel is making the local consumer decision making process much easier. Local Store Marketing Factors for Consideration These map listings should be actively [...]

By | 2017-01-01T11:28:22+00:00 March 27th, 2014|Articles, Customer Ratings and Reviews, Geographic Marketing, Google Places for Business, Internet Marketing, Local Business Marketing, Local Franchise Marketing, Local Marketing, Local Store Marketing, Marketing, Smartfinds|Comments Off on Multi-Location Businesses Need To Move Towards Local Store Marketing Aggressively

Hair Salon Local Marketing Solution Offered by SmartFinds Internet Marketing

Hair Salon Industry Is Perfect Fit For On-The-Go Consumers Using Smartphones and Tablets to Find Fast, Convenient, Recommended Hair Care BIRMINGHAM, MI, November 11, 2013 - Now more than ever, consumers are using the power of the web to find a hair salon, see what other customers think and have experienced , and also share their own experience with a salon. In a market chock full of hair salons all competing aggressively for business, salon owners need to use the marketing power of the smartphones and tablets in every purse, pocket or computer bag to put their best face forward and be as competitive as possible on the digital marketing front. Visibility is Everything: Be Seen! Today's consumers, including salon customers, have become skilled at searching for the exact products and services they desire, in the exact location they desire, using technology resources literally at their fingertips. When it comes to searching for services like hair salons, using web or mobile to find them has become virtually a reflex; searching by phone or tablet has become a "no-brainer". Researching hair salons on web or mobile is a common practice for those seeking a fresh haircut or quick trim nearby with [...]

Franchisee Sales and Marketing Summit Includes Guest Speaker Melih Oztalay of SmartFinds Internet Marketing

March 16, 2012 (Birmingham, MI): Melih Oztalay, CEO of SmartFinds Internet Marketing is guest speaker at the first Franchisee Sales and Marketing Summit (FranSummit) started by FranSummit founders, Paul Segreto, President and CEO of franchisEssentials, and Jeremy LaDuque, President and CEO of Elements Local, announced that on March 26, 2012. FranSummit will be the first of many major virtual events, exclusively designed for the franchising industry, to take place throughout the year. SmartFinds Internet Marketing (http://www.smartfindsmarketing.com ), an Internet Marketing pioneer for more than 20 years and leader in web marketing including Geographic Web Marketing and Local Web Marketing for franchisees, will present “Embracing Technology and Adapting to Change” by Melih Oztalay, CEO of SmartFinds Internet Marketing. “As a web marketing agency working in an ever changing environment of web technologies and requirements, our company has to adapt to the industry. As algorithms change, new technologies are introduced, previous technologies updated we have to step up to be sure we can support our clients before they are aware of these changes,” said Melih Oztalay, SmartFinds CEO. “The presentation at FranSummit will discuss expecting and accepting change in web marketing along with sample industry changes that are important to understand for 2012.” FranSummit will be divided into [...]

By | 2017-01-01T11:35:12+00:00 March 16th, 2012|Franchise Marketing, Geographic Marketing, Local Business Marketing, Local Franchise Marketing, Local Marketing, Local Store Marketing, Marketing, News and Events, Smartfinds|Comments Off on Franchisee Sales and Marketing Summit Includes Guest Speaker Melih Oztalay of SmartFinds Internet Marketing

Geographic Marketing Solution Announced By SmartFinds Internet Marketing For National Multi-Store and Franchise Businesses

October 10, 2011 (Birmingham, MI): SmartFinds Internet Marketing (http://www.smartfindsmarketing.com ), an Internet Marketing pioneer for more than 20 years and leader in web marketing including geographic marketing has announced a new website property (http://www.smartfindsgeographicmarketing.com ) dedicated to their Geographic Marketing group. The website provides information about the solution designed specifically for national companies with multiple stores to take advantage of store level web marketing, customer ratings and reviews management, hyperlocal advertising and other geographic marketing elements needed in today's web marketing and mobile marketing. "As our Geographic Marketing Solution and Services has expanded since 2009, we have had to engage in helping national multi-location businesses and franchises take advantage of store level web marketing that extends beyond local business listing management services," said Melih Oztalay, SmartFinds CEO. "Geographic web marketing is a fast growing industry making it easy for local customers to find businesses not only through web searches, but also mobile searches. Having a mobile application that is customized to a business's brand will aid in having an upper edge over competition and our Customer Ratings and Reviews Management will insure higher average star ratings." National multi-store businesses and franchises have been focusing their attention on technology based data services when it [...]

By | 2017-01-01T11:35:18+00:00 October 10th, 2011|Geographic Marketing, Local Business Marketing, Local Franchise Marketing, Local Marketing, Local Store Marketing, Marketing, News and Events, Smartfinds|Comments Off on Geographic Marketing Solution Announced By SmartFinds Internet Marketing For National Multi-Store and Franchise Businesses

Smartfinds and Proforma Partner to Expand Geographic Marketing

July 13, 2011 (Birmingham, MI): SmartFinds Internet Marketing (http://www.smartfindsmareting.com), an Internet Marketing pioneer for more than 20 years and leader in web marketing including geographic marketing has officially formed a strategic partnership with Proforma (PFG Ventures L.P., Cleveland, Ohio, http://www.proforma.com) as a Preferred Limited Partner. The partnership will allow for Smartfinds’ Geographic Marketing Solutions, as well as, local business listings monthly managed marketing services to be offered across more than 750 Proforma locations across the North America. “We are thrilled to partner with Proforma to bring our geographic web marketing expertise and help their Owners to expand their portfolio of web marketing services,” said Melih Oztalay, SmartFinds CEO. “Geographic web marketing is a fast growing industry and it makes sense that Proforma offers their business clients (national and local) a valuable service that every business will need to attract local customers.” Proforma’s 750 plus Owners are located across North America, offering business clients marketing related services including promotional products, printing services, multimedia and eCommerce. With the addition of geographic web marketing services, each of the Proforma locations will now be able to offer web marketing to attract local customers. Specifically, Proforma will offer their clients a packaged marketing service for their Local [...]

By | 2017-01-01T11:35:23+00:00 July 13th, 2011|Geographic Marketing, Local Business Marketing, Local Franchise Marketing, Local Marketing, Local Store Marketing, Marketing, News and Events, Smartfinds|Comments Off on Smartfinds and Proforma Partner to Expand Geographic Marketing

Local Business Listing for Small Business Marketing

You really do not need to keep wondering what local business listings are about. Simply put they are the yellow page alternative. A free service by search engine and local listing website directories that allow you to add your business information, products, services, photos, videos, coupons, offers, discounts and promotions. Not only can you update the multiple websites with this information, you can do so 24x7x364 anytime you desire. Certainly not something you will get from the once a year yellow page update. The good news about local business listings is that they show up on the first page of a search engine result based on the search term and the locality. For this reason, optimization a website is not as necessary as having your local listing claimed (required to use the local listing as a local marketing tool) and up-to-date. Local businesses no longer need to wait months to get on the first page of a search engine or understand the intricacies of search engine optimization (seo) of their business website. Research by Kelsey Group shows 70 percent of online searchers will use local search to find offline businesses. The TMPDM study shows 86 percent of online users will [...]

Local Business Listings Become New Online Marketing Option For Small Businesses

BIRMINGHAM, MI - January 4, 2010 (SMARTFINDS INTERNET MARKETING) - An affordable local business listing package, offered by SmartFinds Internet Marketing, is allowing small businesses to reduce the cost of yellow page ads. Internet based Local business listings are free through the major search engines and display in search results, as well as on mobile devices. The additional benefits include adding coupons, offers, discounts, photos, videos while changing them anytime. - something you cannot do with your yellow page ad. SmartFinds Internet Marketing launched the SmartFinds Local Listing website as an additional service offering which can be found at www.smartfindslocallisting.com SmartFinds Internet Marketing CEO, Melih Oztalay, stated "this has been a long time coming to finally eliminate the yellow pages that we use as a door stop now-a-days. The benefits to small business are incredible to be available to their local customers when the customer is looking for them while being around town with their mobile device. The fact that the business can also update their offers anytime gives the local business the possibility to adapt to market changes." SmartFinds Internet Marketing offers a low priced one-time fee of $395 to update your local business listing with their 15 year Internet expertise. This [...]

By | 2017-01-01T11:36:14+00:00 January 4th, 2010|Geographic Marketing, Local Business Marketing, Local Franchise Marketing, Local Marketing, Local Store Marketing, Marketing, News and Events, Smartfinds|Comments Off on Local Business Listings Become New Online Marketing Option For Small Businesses