Google Analytics

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Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. It is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: the subscription based Analytics 360, previously Google Analytics Premium, targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.

Its approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.

Improve Your Website Conversions For Increased Sales

Website conversions has become a key topic for businesses. Competition is continually on the rise, and at a faster pace than ever. Converting website visitors to leads or sales has increasingly become a problem for many companies. Businesses are spending a lot of energy on search engine optimization (SEO), website marketability, and other inbound marketing strategies in order to drive more free traffic to their website. Consider website conversions are a part of your strategy. Do you want to drive more traffic, or convert the organic traffic your website is already receiving from Google? Trying to gain more traffic is far more costly than making changes to your website to achieve the desired results. By using the results in Google Analytics and Google Search Console, it is possible to affect website conversion changes. It is not a matter of reporting or analysis. Instead, you can examine and interpret multiple data points to see what patterns and trends emerge. Ask yourself these basic questions: How much traffic am I getting to my website? How much of this traffic is free, paid, or from referral websites? What is my bounce rate for the website vs. from individual sources? What does the traffic [...]

By |2019-06-04T16:56:50-04:00June 3rd, 2019|Articles, Digital Marketing, Google Analytics, Marketing, Smartfinds, Website Marketability|Comments Off on Improve Your Website Conversions For Increased Sales

Proven Ways To Increase Your Website Conversion

Let’s face it. Competition has been continually on the rise and at a fast pace. Converting website visitors to leads or sales has increasingly become a problem for many businesses. Businesses are spending a lot of energy on search engine optimization (SEO), website marketability and other inbound marketing strategies in order to drive more free traffic to their website. How about considering website conversion. The question I keep asking is if it is a matter of driving more traffic or a matter of converting the organic traffic your website is already receiving from Google? Trying to gain more traffic is far more costly than making changes to your website to achieve the desired results. Using the results in Google Analytics and Google Search Console it is possible to affect website conversion changes. It is not a matter of reporting or analysis, rather an interpretation of the multiple data points. What are the patterns and trends based on different time frames? We have to start with some basic questions. How much traffic are we getting to the website? How much of this traffic is free, paid or from referral websites? What is our bounce rate for the website vs. from individual [...]

By |2019-06-02T12:19:54-04:00May 28th, 2019|Articles, Digital Marketing, Google Analytics, Marketing, Smartfinds, Website Marketability|Comments Off on Proven Ways To Increase Your Website Conversion

Google Tag Manager Enhances Website Visitor Tracking With Powerful Functionality

Marketing measurement has changed requiring marketers to be more flexible to gather data and make decisions in nearly real time. The process of measuring the data has also become more sophisticated adding to the methodology of how different campaigns are being managed. If you have different types of tracking codes on your website, then you will want to keep reading to better understand how to best manage and gather information from each of these tracking codes. If you are only using one set of tracking on your website (e.g. Google Analytics for Google Adwords), then you will find this tool equally helpful so you can track different rules tracking your visitors. Let's Define The Word Tag First of all Google is not talking about keyword tags. In my professional opinion the usage of the word “tag” in this case is not well planned by the Google team. The word “tag” is prevalently used in the marketing industry relative to keywords or keyword tags on websites. Considering the tag manager is geared towards marketers one would think a different word or phrase could have been used by Google. Perhaps calling this Google’s Tracking Code Manager I’m sure would be helpful to [...]

By |2017-01-01T11:26:29-05:00January 19th, 2015|Articles, Google Analytics, Internet Advertising, Internet Marketing, Smartfinds|Comments Off on Google Tag Manager Enhances Website Visitor Tracking With Powerful Functionality
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