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261 E. Maple Road
Birmingham, MI 48009

Phone: (866) 501-5758

SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. It is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: the subscription based Analytics 360, previously Google Analytics Premium, targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.

Its approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.

Google Tag Manager Enhances Website Visitor Tracking With Powerful Functionality

Marketing measurement has changed requiring marketers to be more flexible to gather data and make decisions in nearly real time. The process of measuring the data has also become more sophisticated adding to the methodology of how different campaigns are being managed. If you have different types of tracking codes on your website, then you will want to keep reading to better understand how to best manage and gather information from each of these tracking codes. If you are only using one set of tracking on your website (e.g. Google Analytics for Google Adwords), then you will find this tool equally helpful so you can track different rules tracking your visitors. Let's Define The Word Tag First of all Google is not talking about keyword tags. In my professional opinion the usage of the word “tag” in this case is not well planned by the Google team. The word “tag” is prevalently used in the marketing industry relative to keywords or keyword tags on websites. Considering the tag manager is geared towards marketers one would think a different word or phrase could have been used by Google. Perhaps calling this Google’s Tracking Code Manager I’m sure would be helpful to [...]

By | 2017-01-01T11:26:29+00:00 January 19th, 2015|Articles, Google Analytics, Internet Advertising, Internet Marketing, Smartfinds|Comments Off on Google Tag Manager Enhances Website Visitor Tracking With Powerful Functionality