Franchise marketing covers both franchisor marketing and franchisee marketing to include the brand franchise marketing nationally as well as the local franchise marketing for individual local store marketing. For the franchisor, the franchise is an alternative to building “chain stores” to distribute goods that avoids the investments and liability of a chain. The franchisor’s success depends on the success of the franchisees. The franchisee is said to have a greater incentive than a direct employee because they have a direct stake in the business. There is no federal registry of franchises or any federal filing requirements for information. States are the primary collectors of data on franchising companies and enforce laws and regulations regarding their presence and their spread in their jurisdictions. Where the franchisor has many partners, the agreement may take the shape of a business format franchise – an agreement that is identical for all franchisees.
Hair Salon Industry Is Perfect Fit For On-The-Go Consumers Using Smartphones and Tablets to Find Fast, Convenient, Recommended Hair Care BIRMINGHAM, MI, November 11, 2013 - Now more than ever, consumers are using the power of the web to find a hair salon, see what other customers think and have experienced , and also share their own experience with a salon. In a market chock full of hair salons all competing aggressively for business, salon owners need to use the marketing power of the smartphones and tablets in every purse, pocket or computer bag to put their best face forward and be as competitive as possible on the digital marketing front. Visibility is Everything: Be Seen! Today's consumers, including salon customers, have become skilled at searching for the exact products and services they desire, in the exact location they desire, using technology resources literally at their fingertips. When it comes to searching for services like hair salons, using web or mobile to find them has become virtually a reflex; searching by phone or tablet has become a "no-brainer". Researching hair salons on web or mobile is a common practice for those seeking a fresh haircut or quick trim nearby with [...]