Franchise Marketing

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Franchise marketing covers both franchisor marketing and franchisee marketing to include the brand franchise marketing nationally as well as the local franchise marketing for individual local store marketing. For the franchisor, the franchise is an alternative to building “chain stores” to distribute goods that avoids the investments and liability of a chain. The franchisor’s success depends on the success of the franchisees. The franchisee is said to have a greater incentive than a direct employee because they have a direct stake in the business. There is no federal registry of franchises or any federal filing requirements for information. States are the primary collectors of data on franchising companies and enforce laws and regulations regarding their presence and their spread in their jurisdictions. Where the franchisor has many partners, the agreement may take the shape of a business format franchise – an agreement that is identical for all franchisees.

Hair Salon Local Marketing Solution Offered by SmartFinds Internet Marketing

Hair Salon Industry Is Perfect Fit For On-The-Go Consumers Using Smartphones and Tablets to Find Fast, Convenient, Recommended Hair Care BIRMINGHAM, MI, November 11, 2013 - Now more than ever, consumers are using the power of the web to find a hair salon, see what other customers think and have experienced , and also share their own experience with a salon. In a market chock full of hair salons all competing aggressively for business, salon owners need to use the marketing power of the smartphones and tablets in every purse, pocket or computer bag to put their best face forward and be as competitive as possible on the digital marketing front. Visibility is Everything: Be Seen! Today's consumers, including salon customers, have become skilled at searching for the exact products and services they desire, in the exact location they desire, using technology resources literally at their fingertips. When it comes to searching for services like hair salons, using web or mobile to find them has become virtually a reflex; searching by phone or tablet has become a "no-brainer". Researching hair salons on web or mobile is a common practice for those seeking a fresh haircut or quick trim nearby with [...]

ComForcare Home Care Now Offering International Franchise Opportunities

Bloomfield Hills, MI August 1, 2012 – ComForcare Home Care has many franchise locations in the United States and invites prospective home care franchise owners to learn more about its exciting international opportunities and join its award-winning team. “We are pleased to offer international franchise opportunities to prospective business partners outside the United States.  There is a great need for home care services throughout the world. ComForcare offers the tools and resources people need to build a successful business providing these services to their communities,” said ComForcare Home Care President Mark Armstrong. Older adults often have to depend on others for assistance with the activities of daily living. This fact, along with the growing number of people living with one or more chronic illnesses such as arthritis, diabetes, or Alzheimer's, will greatly increase the need for home care providers internationally. The need for assistance for the aging population is putting intense strain on the "Sandwich Generation," a label placed on the millions of people who juggle their aging parents' and children's competing needs. They will need quality home care services to turn to as their parents' needs for assistance increase and ComForcare business owners provide the professional caregivers families need [...]

By |2017-01-01T11:34:14-05:00August 2nd, 2012|Franchise Marketing|Comments Off on ComForcare Home Care Now Offering International Franchise Opportunities

ComForcare Franchise Services Support a Winning Team

ComForcare offers a variety of franchise services and benefits for people who want a career working with a winning team while making a difference in the lives of those in their community.    Home care services continue to rise in demand as the baby boomer population ages.  With millions of seniors retiring each year, there is a great need for reliable home care services.  ComForcare provides entrepreneurs with the support and opportunity they need to be successful in this expanding industry.     Large Territories ComForcare offers franchise owners large territories.  Each are includes, on average, 25,000 to 35,000 individuals age 65 and over.  Territories are available in the U.S. and in other countries including Canada and the U.K. Low Royalty Fees Growth is rewarded at ComForcare by decreasing the royalty percentage as profits increase.  Royalty fees start at 5% and drop as low as 3% for qualifying locations. High Revenue Potential ComForcare’s unique home care service model means a higher revenue potential for business owners. Extensive Ongoing Support ComForcare Home Care provides independent business owners a myriad of support channels including email and phone consultation, regular web conferences, and weekly and monthly communications regarding news, operational updates, and counsel.  [...]

By |2017-01-01T11:34:30-05:00July 24th, 2012|Franchise Marketing|Comments Off on ComForcare Franchise Services Support a Winning Team

Home Care Services Growing for Father-Son Team in Orinda

Home care service is an emerging business in the Bay Area of California.  The McCalla father-son team opened up an independently-owned ComForcare Home Care franchise in Orinda, California, and they are excited about its growth as they continue welcome new home care clients within their community.  Located east of San Francisco, California, Orinda is an ideal location for a home care business thanks to the large population of older adults.  ComForcare Home Care was featured in The Orinda News when it opened.  The following excerpt from the article gives some great insight into its success: The father and son team of Vern McCalla, Sr. and Vern McCalla, Jr. delivers highly-trained, professional home care to the homebound individual.  They provide a range of home care services from companionship to meal preparation to hands-on personal care 24 hours a day. ComForcare home care services include home companions, personal care aids, home health aides, certified nurse aides, and 24-hour live-in assistants.  These services are available anytime:  24 hours a day, 365 days a year.  Whether an individual is suffering from a long-term illness, recovering from an injury or coping with aging, ComForcare provides the support necessary to lead a dignified life.  Home care providers [...]

By |2017-01-01T11:34:33-05:00July 24th, 2012|Franchise Marketing|Comments Off on Home Care Services Growing for Father-Son Team in Orinda

Home Care Service Helping Individuals in Birmingham

Using home care services is becoming a popular choice for aging individuals and couples who wish to continue living independently in their own home.  To address this need, ComForcare Home Care is opening new franchise locations throughout the United States.  Home care is one of the fastest growing industries in the country and ComForcare Home Care franchises are among the most highly-ranked for success, support and owner satisfaction. Many savvy entrepreneurs have already opened an independently owned ComForcare home care franchise and are pleased with their success and growth.  Here is the story of one franchise owner, Lynellen Mallet, who opened her ComForcare home care business in Birmingham, Alabama in 2010.  The story was featured in the Birmingham News: Lynellen Mallett knows the challenges the elderly and disabled face when living alone. After working as an insurance underwriter for Protective Life in Birmingham, Mallett moved into the home health care field at Coram Healthcare and as a member of the Visiting Nursing Association. Last August, Mallett and her husband, Chuck, moved back to metro Birmingham, where they had spent 15 years before his job moved him to Houston, to launch a Birmingham office of ComForcare Home Care. It provides non-medical assistance for seniors, [...]

By |2017-01-01T11:34:33-05:00July 24th, 2012|Franchise Marketing|Comments Off on Home Care Service Helping Individuals in Birmingham

ComForcare Sees Growth at New Stanton Location

Home care services are growing in demand across the country.  In response to a need for home care services and a universal desire of aging and disabled individuals to remain in the comfort of their own home, a new ComForcare Home Care franchise has opened in Stanton, Michigan. The office serves Montcalm, Ionia, Gratiot, Clinton and Isabella Counties. Ken and Dawn Stoll opened ComForcare Home Care in Stanton in February 2011.  Starting from just one client and one caregiver, the office now services 37 home care clients and employs 40 people, mostly part-time. “Our business has grown beyond our expectations,” says owner Ken Stoll. The franchise provides in-home assistance with daily activities of living for seniors, disabled individuals, recovery from accidents and therapy for all ages. These services include assistance with meal preparation, medication reminders, Alzheimer's care, bathing and personal care, light housekeeping and much more. Home care services are available 24 hours a day, 365 days a year from fully bonded and insured caregivers. To inquire about receiving assistance, contact Ken or Dawn Stoll at (989) 831-5000. Their mission is to improve the quality of life and level of independence for every elderly care client and family receiving their [...]

By |2017-01-01T11:34:33-05:00July 24th, 2012|Franchise Marketing, Internet Marketing|Comments Off on ComForcare Sees Growth at New Stanton Location

Home Care Healthy Eating Tips for Seniors

Home care providers recognize that every decade in life brings new adventures and challenges. For people over 50, certain foods are beneficial for healthy cholesterol and blood pressure, and for strong hearts, minds and bodies. Other foods need to be moderated to avoid health complications. Share these home care health tips with your aging loved ones to show them that it is possible to still enjoy their favorite foods and receive all the healthy, necessary nutrients: Eat a variety of food. It is easy to get into food “slumps” and to eat the same three meals every day. To increase the likelihood of getting all necessary nutrients, switch up your diet frequently. Close family members or home care services can provide nutrition assistance in planning and preparing a variety of delicious, healthy meals. Eat a hearty high-protein, low-carb breakfast. Try a poached egg with oatmeal and pair with a few berries or an apple and a cup of green tea. Eating a breakfast that is larger than the rest of your meals will help give you energy and fuel your day. Watch your sugar levels. Sugars can be sneaky, and will hide in tasty foods and beverages like tomato sauce, [...]

By |2017-01-01T11:34:37-05:00July 24th, 2012|Franchise Marketing|Comments Off on Home Care Healthy Eating Tips for Seniors

Home Care Clients May Benefit from Recent Study Linking Exercise, Technology and Memory Loss

Home care services support the needs of elderly care clients who are showing early signs of memory loss and dementia by assisting with personal care and household tasks. When it comes to health, disease prevention is always encouraged, and a new study performed by the Mayo Clinic in Minnesota suggests there may be a clue in common lifestyle habits.  The study suggests that there is a link between computer use and exercise, and preventing the early onset of mild cognitive impairment in seniors.   Dr. Yonas Geda of the Mayo Clinic of Arizona studied more than 900 patients over the age of 70 in Minnesota who were questioned about their exercise habits, computer use and other technology uses.  Of the 314 participants who both exercised and used a computer, only 6 percent showed early signs of mild cognitive impairment when screened by a medical professional.  Of the 205 study participants who did not use a computer or exercise, nearly 20 percent showed early signs of mild cognitive impairment. With results like this, it makes sense to encourage seniors to participate in daily exercise and to engage in technology and computer use.  While study researchers cautioned that these results do not [...]

By |2017-01-01T11:34:38-05:00July 24th, 2012|Franchise Marketing|2 Comments

ComForcare Reminds Seniors They Are Never Too Old to Play

Home care service providers such as ComForcare Home Care believe no one is ever too old to play and ComForcare encourages clients of all ages to live an active and full life. Those receiving services from a home care agency benefit from personal and homemaking assistance, and their caregivers also help them enjoy the activities they love. With warmer weather here, encourage the older adults in your life to get out and enjoy each day. Here are a few suggestions of activities you can share with a spouse, family member or a home care client: Go dancing. Get out on the town with friends and go dancing for an evening. Check out the dance classes offered at your local community or senior center. Go for a walk. Whether it is around the block or around the park, get outdoors and enjoy fresh air each day. Plan to walk in the early morning or evening to avoid the midday heat. Get moving. Ask a friend to join you in a game of racquetball or golf, or try a yoga or tai chi class. Many health clubs offer exercise classes specifically for seniors, so ask for a schedule and get active. Host a garden party. [...]

By |2017-01-01T11:34:38-05:00July 24th, 2012|Franchise Marketing|Comments Off on ComForcare Reminds Seniors They Are Never Too Old to Play

Home Care Services Offer Solutions

Home care services can be the perfect solution for families who need a way to support aging loved ones who prefer to continue living in the comfort of their own home.  Each day, thousands of people are faced with the issue of finding the right assistance for their family members and do not know where to start.  This can be especially difficult for someone who is acting as the sole caregiver for a parent, grandparent, spouse or sibling. If you think a loved one may need help, there are steps to take to ensure you find the best assistance they need. But how do you know it is time? -          Have you noticed your loved one is having difficulty with daily tasks such as bathing, ambulation, preparing meals and managing medication? -          Have you discussed your concerns with other family members? -          Have you shared your observations with your loved one?   Once you have discussed your observations and concerns with your family members and your loved one, it is time to weigh your options. -          Does your loved one need full-time medical or elderly care services from a skilled nursing center? -          Would home care services allow your loved [...]

By |2017-01-01T11:34:39-05:00July 24th, 2012|Franchise Marketing|Comments Off on Home Care Services Offer Solutions