Local store marketing on the web is a uniquely important business marketing strategy and one that many multi-location national companies are not as engaged. To understand why, if you type in a keyword search on Google and you will notice that generally the first results displayed are local business listings pinned on a map. These local business listings provide companies with local offices, stores, or franchises the tremendous ability to share local store level marketing information online with potential customers – but unfortunately many do not even take advantage of this tool. Interactive Store Level Marketing Local business listings are more than just a one-dimensional online directory. With local business listings, local stores, office locations, and franchises can effectively “saturate” the local communities with store-specific information through the Internet. The local web marketing process helps to reach local buyers when they are ready to use the services. Google search results not only display regular organic search results, but they also include local business listings (and the associated business marketing information) next to the maps. The map listings are relevant to the requested search or based on near a specified city or street address. The listings shown on the top of [...]
Geographic Marketing Solution Announced By SmartFinds Internet Marketing For National Multi-Store and Franchise Businesses
October 10, 2011 (Birmingham, MI): SmartFinds Internet Marketing (http://www.smartfindsmarketing.com ), an Internet Marketing pioneer for more than 20 years and leader in web marketing including geographic marketing has announced a new website property (http://www.smartfindsgeographicmarketing.com ) dedicated to their Geographic Marketing group. The website provides information about the solution designed specifically for national companies with multiple stores to take advantage of store level web marketing, customer ratings and reviews management, hyperlocal advertising and other geographic marketing elements needed in today's web marketing and mobile marketing. "As our Geographic Marketing Solution and Services has expanded since 2009, we have had to engage in helping national multi-location businesses and franchises take advantage of store level web marketing that extends beyond local business listing management services," said Melih Oztalay, SmartFinds CEO. "Geographic web marketing is a fast growing industry making it easy for local customers to find businesses not only through web searches, but also mobile searches. Having a mobile application that is customized to a business's brand will aid in having an upper edge over competition and our Customer Ratings and Reviews Management will insure higher average star ratings." National multi-store businesses and franchises have been focusing their attention on technology based data services when it [...]
Google Plus Project and the Google Plus One Button will change web marketing by introducing social media as a criteria for SERP of business websites.
Bloomfield Hills, Michigan, April 28, 2008 - Premier 800, the parent company of 1-800-TopSoil, a top soil provider based in Metropolitan Detroit, recently partnered with SmartFinds Internet Marketing to build a results-oriented digital marketing strategy -- and, based on recent statistics, the strategy has been successful. During 2009, SmartFinds Internet Marketing helped modify the 1-800-Top-Soil (www.1800topsoil.com) website into a search engine friendly website. In addition, SmartFinds engaged in a digital marketing strategy that increased the organic search engine ranking position to #2 at Google in less than 4 months against over 3 million competing web pages and generating over 4,000 links on the web in that short time. Furthermore, SmartFinds has developed a platform that is consistent and easy to implement for future websites of Premier 800. Recent review of the project shows the website to be in #1 position at Google for the keyword topsoil, a highly searched seasonal term, surpassing the Wikipedia web page against 2 million web pages in competition for this keyword. "There is more to the digital marketplace beyond a website, search engine and advertising," said CEO Melih Oztalay. "Premier800 is an example of a business eager to embrace the web head-on. When a client [...]