Ever notice how you have to go back and make changes to your website when Google makes an algorithm change or adds a new algorithm? Some of the most significant changes that have taken place since 2008 have had an impact on not only website changes, but how a business markets itself on the Internet. Google makes many changes over the course of a year, and trying to address each and every one of them is not necessary. Many of the changes are designed to hinder cheaters and fraud websites from abusing the system and getting to the top of the search results. Conceptually, it is important to understand the impact on your business when these changes are made. It is equally important to understand that web marketing has no endpoint and change is inevitable. "Expect change and accept change" is something I have presented in years past. Trying to fight the dynamic and fluid environment of the web is not logical for your business, nor is it fruitful use of your time. Keep emotion out of it, press forward and adapt to the changing environment. We will review a few of the more prominent algorithm changes by Google and [...]
In the past week a small business was referred to us asking about search engine optimization (SEO). When someone asks me about "seo" in 2014, the first thing in my mind is they are not familiar with the realities of website marketing and web marketing in today's world. This was certainly going to be a educational conversation requiring patience and asking the right questions to bring this business owner up to speed. The conversation started out by finding more about: the business, their web address, whether they are dependent upon a specific geography for their revenue, and what keyword or phrase did this business owner want to show up in the search results. I'm in the Detroit Metropolitan area and the business is in Denver, CO. In order to reasonably duplicate the search results I would need to change my location in my Google search to Denver, CO. You can do this clicking on "Search Tools" in the Google results and then clicking the down arrow on the location. At this point change your location to a specific city and state. You will notice in this same area you can change the time frame and type of results if you [...]
Franchisee Sales and Marketing Summit Includes Guest Speaker Melih Oztalay of SmartFinds Internet Marketing
Franchisee Sales and Marketing Summit, FranSummit, includes guest speaker Melih Oztalay of SmartFinds Internet Marketing. 2012 Series Of Virtual Summits, Workshop and Webinars exclusively designed for the web marketing for the franchising industry.
Geographic Marketing Solution Announced By SmartFinds Internet Marketing For National Multi-Store and Franchise Businesses
October 10, 2011 (Birmingham, MI): SmartFinds Internet Marketing (http://www.smartfindsmarketing.com ), an Internet Marketing pioneer for more than 20 years and leader in web marketing including geographic marketing has announced a new website property (http://www.smartfindsgeographicmarketing.com ) dedicated to their Geographic Marketing group. The website provides information about the solution designed specifically for national companies with multiple stores to take advantage of store level web marketing, customer ratings and reviews management, hyperlocal advertising and other geographic marketing elements needed in today's web marketing and mobile marketing. "As our Geographic Marketing Solution and Services has expanded since 2009, we have had to engage in helping national multi-location businesses and franchises take advantage of store level web marketing that extends beyond local business listing management services," said Melih Oztalay, SmartFinds CEO. "Geographic web marketing is a fast growing industry making it easy for local customers to find businesses not only through web searches, but also mobile searches. Having a mobile application that is customized to a business's brand will aid in having an upper edge over competition and our Customer Ratings and Reviews Management will insure higher average star ratings." National multi-store businesses and franchises have been focusing their attention on technology based data services when it [...]
Google Plus Project and the Google Plus One Button will change web marketing by introducing social media as a criteria for SERP of business websites.
July 13, 2011 (Birmingham, MI): SmartFinds Internet Marketing (http://www.smartfindsmareting.com), an Internet Marketing pioneer for more than 20 years and leader in web marketing including geographic marketing has officially formed a strategic partnership with Proforma (PFG Ventures L.P., Cleveland, Ohio, http://www.proforma.com) as a Preferred Limited Partner. The partnership will allow for Smartfinds’ Geographic Marketing Solutions, as well as, local business listings monthly managed marketing services to be offered across more than 750 Proforma locations across the North America. “We are thrilled to partner with Proforma to bring our geographic web marketing expertise and help their Owners to expand their portfolio of web marketing services,” said Melih Oztalay, SmartFinds CEO. “Geographic web marketing is a fast growing industry and it makes sense that Proforma offers their business clients (national and local) a valuable service that every business will need to attract local customers.” Proforma’s 750 plus Owners are located across North America, offering business clients marketing related services including promotional products, printing services, multimedia and eCommerce. With the addition of geographic web marketing services, each of the Proforma locations will now be able to offer web marketing to attract local customers. Specifically, Proforma will offer their clients a packaged marketing service for their Local [...]
JC Penney engaging in black hat SEO techniques in which thousands of unrelated web sites in the retail industry were linking JCPenny.com. The process was done by linking very specific keywords in a manner that was cheating their way to the top of Google.
Bloomfield Hills, Michigan, March 5, 2008 –SmartFinds Internet Marketing announces their successful launch of a new website for Safecutters, Inc. (www.safecutters.com), widely recognized as the go to company for SAFE cutting tools. Along with the top selling Klever Kutter -- a box cutter approved by the Department of Homeland Security for safe air transport, the redesigned website features a variety of utility and package opening knives and related accessories. SmartFinds Internet Marketing provides corporations with complete digital marketing solutions. CEO Melih Oztalay has thirteen years experience with Internet and digital services in developing strategies that utilize all facets of the World Wide Web. “There is more to the digital marketplace beyond a website,” said CEO Melih Oztalay. “SmartFinds is pleased to have designed and launched an outstanding new website for Safecutters, Inc. The website has major parts that are customized through our SmartCommerce system including being W3C compliant, Content Management System (CMS), and secure Administration. Our efforts won’t stop there. We are also building visibility and results through a specially designed digital marketing program.” SmartFinds has completed extensive research to determine how the Internet community uses the Internet relative to Safecutters’ products. With research in hand, an online marketing strategy [...]
Back in 1994 after you created a website for your business, marketing was fairly simple. Generally you would make changes to your HTML code for search engine optimization and for the most part promoted your website through offline methods. These may have included business cards, letterhead, print advertising and other such methods. Whether or not your site was listed on the only search engine, Yahoo, at the time was purely based on how well you optimized our web pages. If you did a good job then multiple pages of your site would be listed consecutively for a search. Twelve years later in 2006 the entire perspective of marketing your site on the web has become a science requiring a degree. Although, we are all eager to market our website on the web we are somewhat unclear how to accomplish this task through a maze of policies set by the Big 3 search engines - Google, MSN and Yahoo. Most businesses would first seek out professional advice. In the process of seeking professional Internet Marketing advice, your story may look something like this. "By now I had heard about pay-per-click, something called Ad Sense, link exchanges, banner advertising and it all [...]