SEO Tasks Are Dead, Marketing Processes Are Alive: A New Era In Web Marketing

In the past week a small business was referred to us asking about search engine optimization (SEO). When someone asks me about "seo" in 2014, the first thing in my mind is they are not familiar with the realities of website marketing and web marketing in today's world. This was certainly going to be a educational conversation requiring patience and asking the right questions to bring this business owner up to speed. The conversation started out by finding more about: the business, their web address, whether they are dependent upon a specific geography for their revenue, and what keyword or phrase did this business owner want to show up in the search results. I'm in the Detroit Metropolitan area and the business is in Denver, CO. In order to reasonably duplicate the search results I would need to change my location in my Google search to Denver, CO. You can do this clicking on "Search Tools" in the Google results and then clicking the down arrow on the location. At this point change your location to a specific city and state. You will notice in this same area you can change the time frame and type of results if you [...]