• Google algorithm updates that effect search engine ranking position along with recent Penguin algorithm and Panda algorithm updates. Google states it is looking to continually improve search results.

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  • JC Penney engaging in black hat SEO techniques in which thousands of unrelated web sites in the retail industry were linking JCPenny.com. The process was done by linking very specific keywords in a manner that was cheating their way to the top of Google.

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