Lower Your Google Adwords Advertising Costs With Higher Quality Scores

Your Google Adwords advertising Quality Score is a weighted average from 0 - 10 based on how relevant your ads, keywords, and landing page are to a person searching and engaging with your ad. The reality is that having a high Quality Score can lead to lower prices and better ad positions. Quality scores are measured per keyword and can be found in your Adwords campaign under keywords and displaying the column. The Quality Score of each keyword is calculated every time your keyword matches a search. The more relevant your ads and landing pages are to the person searching, the higher your Quality Score. Your keyword scores will affect your ad position on the page as well as your prices. Factors Determining Keyword Quality Score: Your expected click-through rate (CTR). The ad relevance of each keyword as it relates to the Ad Groups. The ad relevance as it relates to your text copy. Landing page where people are sent when they click on your ad. The quality, relevance and page experience. Your overall historical AdWords account performance. The keyword scores is evaluated depending on what network your ad appears, meaning that you have a different Quality Score on Search [...]