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Celebrate the Thrill of Driving with the New Porsche 718 Boxster

Porsche has released an exciting media launch campaign for the Porsche 718 Boxster that celebrates the fun of driving. Porsche officially introduced the launch of the Porsche 718 Boxster on July 18th, 2016. The release is surrounded by an exciting campaign, “For the Sport of It”. Drivers can learn more about the new 718 Boxster by following many of the integrated social media, entertainment, and press release announcements and events that will be working together to send the same message: The Porsche 718 Boxster is here to thrill. Defining a New Generation of Sports Cars At Porsche Santa Barbara, we remind our drivers that the joy of driving should be an adventure of its own. Similarly, Porsche is excited to share the dynamic capabilities of the 718 Boxster that herald back to the classics while integrating the latest innovations. Porsche designed the 718 Boxster to be the definitive mid-engine sports car of our time. Catch a Glimpse of the Ride on TV and Media Outlets Drivers can look forward to viewing a diverse array of TV, digital and social media features on the 718 Boxster. Many pieces have an interactive component, and all features were designed to showcase the incredibly [...]

By | 2017-01-01T11:23:15+00:00 September 1st, 2016|Santa Barbara Auto Group|Comments Off on Celebrate the Thrill of Driving with the New Porsche 718 Boxster

Drivers Interact with the New Porsche 718 Boxster Online and In Print with Outside Magazine

Porsche teams up with Outside Magazine to bring interactive and fun content to readers about the new Porsche 718 Boxster. With the release of the 718 Boxster, Porsche is teaming up with Outside Magazine to share the adventurous spirit of the new model with readers. Outside Magazine will be featuring “Epic Weekends” with Porsche through a series of short form videos, content, and social contests that highlight the fun drivers can have in the 718 Boxster as they set out on the road each weekend. This way, readers get to engage dynamically with the new Porsche model and learn about the fun new features and spirit of the sports car. Bringing Print to Life Additionally, Porsche and Outside Magazine have collaborated on ways to highlight and share the unique history of the 718 Boxster. One way they are doing this is by giving readers access to a fun virtual game using Blippar. A 10-page gatefold story on the 718 Boxster will be included in the September issue of Outside Magazine which will also include an interactive layer to the gatefold spread. Readers can use the Blippar app to enjoy an interactive game that pops up when they hold their smartphone [...]

By | 2017-01-01T11:23:20+00:00 August 25th, 2016|Santa Barbara Auto Group|Comments Off on Drivers Interact with the New Porsche 718 Boxster Online and In Print with Outside Magazine