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Contact Information

261 E. Maple Road
Birmingham, MI 48009

Phone: (866) 501-5758

SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.

How Negative Keywords Optimize Your Advertising Campaign Budget

Last week we discussed "High Quality Scores Mean Lower Pay-per-click Costs". This week we are going to continue discussing ways of optimizing your advertising budget for pay-per-click (PPC) ads by understanding negative keywords this week. Unfortunately computers are computers and unless you give them specific instructions, they will run-a-muck with your money. This tends to happen when your ads show for unintended topics making you cringe when you learn how much money you wasted. Let's say you have a key phrase in your ad campaign for "leather shoes" and Google displays the ad for "cheap leather shoes", yet your business is high-end craftsmanship shoes. If your ad shows for "cheap leather shoes" and someone clicks on it to your web page that is anything but cheap, you will have wasted your money on that visitor. The trick is to tell your ad campaign to not display for for searches with the word "cheap" in them. Understanding Negative Keywords The short description of a negative keyword is they prevent your ads from being shown in a word or phrase search. By setting up negative keywords you are telling Google not to show your ads if the conditions match your adwords campaign. [...]