Is your SEO Company A Marketer or a Technology Company?

Would you hire your traditional printer to make marketing and advertising decisions for your company? If you would not, then why would you hire a technology company for web marketing or web advertising? In the defense of many businesses, they do hear the same words coming from both the marketer and the technology company. Both companies use the words "SEO", "optimization", "paid search", and many other terms, which on the surface sound the same. Thus, a business that doesn't understand the digital medium would not know there is a difference between these two types of companies. Evolution of Disciplines on the Web If I think about 20 years ago when we first put a website together using HTML 0.0 we could bold text, change colors, make text flash and use an animated gif for a mailbox that opened and closed. Since then the disciplines have evolved and matured to the point where there are: Technology companies that know how to manage servers and networks Technology specialists that understand databases, programming, and website assembly Creative Designers that understand how to make a website look good and lay it out Marketers who can use the Internet to make a website be found, [...]

By |2017-01-01T11:27:54-04:00May 20th, 2014|Articles, Internet Marketing, Marketing, New Media, Smartfinds|Comments Off on Is your SEO Company A Marketer or a Technology Company?

SEO Tasks Are Dead, Marketing Processes Are Alive: A New Era In Web Marketing

In the past week a small business was referred to us asking about search engine optimization (SEO). When someone asks me about "seo" in 2014, the first thing in my mind is they are not familiar with the realities of website marketing and web marketing in today's world. This was certainly going to be a educational conversation requiring patience and asking the right questions to bring this business owner up to speed. The conversation started out by finding more about: the business, their web address, whether they are dependent upon a specific geography for their revenue, and what keyword or phrase did this business owner want to show up in the search results. I'm in the Detroit Metropolitan area and the business is in Denver, CO. In order to reasonably duplicate the search results I would need to change my location in my Google search to Denver, CO. You can do this clicking on "Search Tools" in the Google results and then clicking the down arrow on the location. At this point change your location to a specific city and state. You will notice in this same area you can change the time frame and type of results if you [...]

By |2017-01-01T11:28:10-04:00April 21st, 2014|Articles, Internet Marketing, Marketing, Search Engines, SEO, Smartfinds|Comments Off on SEO Tasks Are Dead, Marketing Processes Are Alive: A New Era In Web Marketing
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SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.