Porsche Earns Top Collective Score in 2016 J.D. Power APEAL Study

Porsche takes home multiple awards from the J.D. Power APEAL study released last month for leading models including the Boxster and Macan. Porsche once again received high ratings from the J.D. Power APEAL report released last month. The APEAL report is an annual study that provides information on driver satisfaction across a variety of factors including design, performance, and driver experience. The study correlates responses from over 80,000 owners of new cars who evaluated more than 240 models grouped into ten different categories. In the 2016 study, Porsche won the overall classification for best luxury brand. Additionally, the Porsche 911 Boxster and Porsche Macan both earned the first place in their respective categories. Porsche Earns Leading Score for Overall Classification The 2016 J.D. Power APEAL study has named Porsche as the top luxury brand in overall classification twelve times since 2004. Overall classification is based on an aggregate score out of 1,000 covering an array of categories. This year, Porsche beat out all other manufacturers with a score of 877. In addition to a top overall score, Porsche also earned top scores in multiple individual categories. For example, the 911 came in first place in the “Midsize Premium Sports Car” [...]

By |2017-01-01T11:23:08+00:00September 30th, 2016|Santa Barbara Auto Group|Comments Off on Porsche Earns Top Collective Score in 2016 J.D. Power APEAL Study

2016 Porsche Macan Wins NY Daily News Auto Award

The NY Daily News recently announced the Porsche Macan as the winner of the 2016 Best Entry Luxury SUV award. Porsche was recently awarded the title of 2016 Best Entry Luxury SUV in the Daily News Auto Awards. These awards are given annually and highlight the best automobiles within each class and category to help drivers make more informed purchase decisions. The NY Daily News recently released the latest round of winners last week and noted the exceptional handling and functionality of the Porsche Macan in its reviews. “We are pleased to hear that the 2016 Porsche Macan was recognized for its exceptional performance,” states Porsche General Sales Manager, Bill Fogg. “The SUV has been a long-time favorite with our customers for these reasons and continues to uphold high standards within the luxury SUV segment.” Notable Power and Control The 2016 Porsche Macan offers dynamic handling and power in addition to functional utility and spacious cargo and seating areas. The Macan comes with a 252hp turbocharged 4 cylinder engine capable of powerful torque and featuring a7-speed Porsche PDK transmission. The combination results in a controlled and powerful driving experience that handles more like a sedan than an SUV. The top [...]

By |2017-01-01T11:24:05+00:00April 18th, 2016|Santa Barbara Auto Group|Comments Off on 2016 Porsche Macan Wins NY Daily News Auto Award

Unveiling the 2015 Porsche Macan At Santa Barbara Auto Group

The sports car of the compact SUV segment is now available at Porsche Santa Barbara Santa Barbara, CA May 20, 2014 - Every drive should be unforgettable and the 2015 Porsche Macan provides more than a memorable experience. Created to bring the urban way of life into the fast lane, the sporty Macan is the first compact SUV from Porsche. The 2015 Macan S and Macan Turbo have just arrived at Porsche Santa Barbara and we are excited to unveil the all-new Macan to our customers. 2015 Porsche Macan - Sporty Everyday Performance The Macan is a sports car that has five doors and five seats, but the all new Macan is anything but ordinary. Dramatic acceleration combined with a powerful engine and all-wheel-drive agility deliver a vehicle that thirsts for experience and thrills. This power is harnessed and available when needed, but is extremely comfortable for everyday driving. The design of the Macan is obviously a Porsche featuring a wraparound hood and gently sloping roof line to give the overall impression of sporty elegance with powerful dynamics. The interior of the Macan resembles a sports car including the forward-sloping center console with a high-set gear selector to draw the [...]

By |2017-01-01T11:27:52+00:00May 22nd, 2014|Automotive Marketing and Advertising, Marketing, News and Events, Santa Barbara Auto Group|Comments Off on Unveiling the 2015 Porsche Macan At Santa Barbara Auto Group

Porsche macan speeds onto digital scene in 2014

Porsche is breaking into a new market segment with the Macan compact SUV. The sports car manufacturer is taking an unusual approach with the market launch campaign for the vehicle, too. The campaign revolves around an innovative yet comprehensive online platform that allows various social media channels in particular to be used to interact with interested users. Porsche AG is also using this campaign to revise its entire online presence. Opting for a complete, responsive design, Porsche AG is once again setting benchmarks for the industry as well as guaranteeing a uniform experience across all end devices. Join us at Santa Barbara Auto Group as we explore this exciting new vehicle.

By |2017-01-01T11:28:44+00:00January 27th, 2014|Santa Barbara Auto Group|Comments Off on Porsche macan speeds onto digital scene in 2014
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