Land Rover Designated Best Luxury Brand by Strategic Vision Study

Land Rover earns the title of Best Luxury Brand from a national Total Quality study based on overall ownership experience satisfaction. Santa Barbara, CA, 2015 – Land Rover has been named the Best Luxury Brand by the 2015 Strategic Vision Total Quality Index™ (TQI). This is an honor for the premium brand and serves to validate Land Rover’s ongoing commitment to excellence in product quality and ownership experience. The Strategic Vision TQI is an annual study that examines over 155 aspects of the customer experience within different auto manufacturing brands. “We are proud to share the results of the most recent TQI study and feel that it is a strong reflection of the exemplary ownership experience Land Rover drivers enjoy” shares Duane Sanders, General Manager of Santa Barbara Auto Group. The Strategic Vision TQI is a comprehensive study of both positive and negative aspects of ownership including reliability, problems, driving experience, and other measures that create an overall emotional response associated with ownership. The factors are measured individually and collated collectively to create the final Total Quality score. Drivers interested in learning more about Land Rover and the available models for 2015 are welcome to visit Santa Barbara Auto Group [...]

By |2017-01-01T11:25:27+00:00November 2nd, 2015|Santa Barbara Auto Group|Comments Off on Land Rover Designated Best Luxury Brand by Strategic Vision Study

Audi Targets India with the Audi Q3

Audi has been working hard to become the leading luxury brand across the world and they have set their sights on their next primary target – India!  Audi is just steps away from claiming the top spot in the luxury car market in India’s growing market. Ramping Up for Success Audi has set a goal to surpass BMW as the leading luxury vehicle in the world.  To accomplish this, Audi has been meticulously building its brand image for years, both through its cars as well as the overall Audi ownership experience.  As part of the plan, Audi set a goal for 2 million sales by 2020.  Because Audi wants to start ranking in high volume sales, they have decided that the Q3 is the key to reaching this goal. The Q3 will be built in Audi’s Martorell plant in Spain with everything you would look for in a luxury SUV including innovative technology, safety, and performance features. The Star Player – The Audi Q3 The front of the Audi Q3 stuns with its LED fettled headlamps and Bulgarian beard grille with tapered edges. The rear has the signature Q series wrap around the tailgate with a highly raked roof design. As a result, [...]

By |2017-01-01T11:34:49+00:00June 2nd, 2012|Automotive Marketing and Advertising|Comments Off on Audi Targets India with the Audi Q3
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