LinkedIn Marketing Series: Using Advertising with Sponsored Updates

Last week we laid a foundation by setting up and updating our LinkedIn company page in our LinkedIn marketing series, "Effectively Using Your LinkedIn Company Page". This was a critical step in order to begin using sponsored updates and other advertising services within LinkedIn. LinkedIn is a significant advertising tool for the B2B community with a highly-targeted communications channel that offers your business a great opportunity. We learned in our first article in this series, "Managing Your Profile and Updates" LinkedIn is the world’s largest business network with roughly 300 million members in more than 200 countries making LinkedIn a good advertising channel. Image Source: Aside from the large volume of business members, LinkedIn does provide a “smaller” audience for advertising compared to Google. This gives LinkedIn the opportunity to help you achieve a precise reach at a level you cannot get with Google. This type of targeting includes industry, geography, company, job title, their role in the company, and even LinkedIn groups. LinkedIn advertising is designed as a self-service solution allowing you to create and place ads within the website based on your targeting options. LinkedIn members can click on your ads, engage in your ads, follow [...]