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SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.

Google’s SSL Security Algorithm Will Affect Your Website’s Ranking

Google announced in August 2014 ranking websites in the organic search results was going to include if the website was using an SSL certificate for the entire website. This would mean using a SSL 2048-bit key certificate (preferably using SHA-2) and provide a small ranking benefit. Google did mention the algorithm change would carry “less weight than other signals such as high-quality content.” While this may carry less weight in improving the ranking position of a web page, what do you think the algorithm will do if your website is not using an SSL certificate? After all Google added they “may decide to strengthen” the signal because they want to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.” At Google’s 2014 I/O Conference one of their sessions was named “HTTPS Everywhere”. The concept is if all legitimate business websites implemented an SSL certificate the Internet would be more secure. The concept certainly has merit because in order to implement an SSL certificate your business has to disclose its information. Spam and fraud websites certainly are less likely to decide having an SSL certificate on their website under these circumstances. The last [...]

By | 2017-01-01T11:26:25+00:00 March 1st, 2015|Articles, Internet Marketing, Marketing, Search Engines, SEO, Smartfinds, Website Development|Comments Off on Google’s SSL Security Algorithm Will Affect Your Website’s Ranking