Dynamic Sitelinks Improves Your Google Adwords Advertising Performance

Google has introduced a advertising option you won't want to miss! As part of Google's Adwords advertising platform features of ad extensions, Dynamic Sitelinks has been made available to all businesses at no additional charge. Sitelinks help people reach a web page on your site by clicking to the very page specific to what they are searching -- directly from your ad, with just a single click. I discussed ad extensions in March with the article, "Understanding Ad Extensions in Google AdWords" as a means to improve your advertising performance. Ad extensions are advertising features to visually improve your text ads to people searching on a specific topic related to your business. Using ad extensions you maximize your budget, get more clicks, and improve the click-through rate (CTR) of your ads. More clicks means more traffic to your website and improved ad performance means higher keyword quality scores. Better keyword quality scores means lower cost per click, which you can read more about at "High Quality Scores Mean Lower Pay-per-click Costs". Dynamic Sitelinks are automatically generated and appear below your Google ad and will connect potential customers to relevant pages on your website. This is another ad extension feature adding [...]

By |2017-01-01T11:27:19+00:00August 25th, 2014|Articles, Internet Advertising, Marketing, Practical Ecommerce, Smartfinds, Web Marketing Today|Comments Off on Dynamic Sitelinks Improves Your Google Adwords Advertising Performance
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