Porsche Earns Top Collective Score in 2016 J.D. Power APEAL Study

Porsche takes home multiple awards from the J.D. Power APEAL study released last month for leading models including the Boxster and Macan. Porsche once again received high ratings from the J.D. Power APEAL report released last month. The APEAL report is an annual study that provides information on driver satisfaction across a variety of factors including design, performance, and driver experience. The study correlates responses from over 80,000 owners of new cars who evaluated more than 240 models grouped into ten different categories. In the 2016 study, Porsche won the overall classification for best luxury brand. Additionally, the Porsche 911 Boxster and Porsche Macan both earned the first place in their respective categories. Porsche Earns Leading Score for Overall Classification The 2016 J.D. Power APEAL study has named Porsche as the top luxury brand in overall classification twelve times since 2004. Overall classification is based on an aggregate score out of 1,000 covering an array of categories. This year, Porsche beat out all other manufacturers with a score of 877. In addition to a top overall score, Porsche also earned top scores in multiple individual categories. For example, the 911 came in first place in the “Midsize Premium Sports Car” [...]

By |2017-01-01T11:23:08-04:00September 30th, 2016|Santa Barbara Auto Group|Comments Off on Porsche Earns Top Collective Score in 2016 J.D. Power APEAL Study

Celebrate the Thrill of Driving with the New Porsche 718 Boxster

Porsche has released an exciting media launch campaign for the Porsche 718 Boxster that celebrates the fun of driving. Porsche officially introduced the launch of the Porsche 718 Boxster on July 18th, 2016. The release is surrounded by an exciting campaign, “For the Sport of It”. Drivers can learn more about the new 718 Boxster by following many of the integrated social media, entertainment, and press release announcements and events that will be working together to send the same message: The Porsche 718 Boxster is here to thrill. Defining a New Generation of Sports Cars At Porsche Santa Barbara, we remind our drivers that the joy of driving should be an adventure of its own. Similarly, Porsche is excited to share the dynamic capabilities of the 718 Boxster that herald back to the classics while integrating the latest innovations. Porsche designed the 718 Boxster to be the definitive mid-engine sports car of our time. Catch a Glimpse of the Ride on TV and Media Outlets Drivers can look forward to viewing a diverse array of TV, digital and social media features on the 718 Boxster. Many pieces have an interactive component, and all features were designed to showcase the incredibly [...]

By |2017-01-01T11:23:15-04:00September 1st, 2016|Santa Barbara Auto Group|Comments Off on Celebrate the Thrill of Driving with the New Porsche 718 Boxster

Porsche Heralds Back to a Classic with the 718 Boxster and 718 Cayman

Porsche Santa Barbara explores the upcoming release of the 718 Boxster and 718 Cayman which blend legendary performance with modern design and performance innovations. The Porsche Boxster and the Porsche Cayman are well-loved mid-engine sports cars that have been popular for over a decade. However, before these two favorite models arrived on the scene there was the legendary Porsche 718. This model was one of the earliest mid-engine sports cars developed by Porsche in the years after the original Porsche Spyder models. The Porsche 718 was lightweight, fast, and featured a stunning design. It offered drivers exceptional power, control, and overall sport performance. The model was discontinued for a time as the brand introduced the Boxster and the Cayman and drivers will be excited to learn that it is once again returning. Legendary Sports Performance Meets Modern Innovation The Porsche 718 has a strong legacy of setting records on the track and will bring this heritage back with the new 718 Boxster and 718 Cayman expected to arrive in showrooms early in 2016. The 718 line of vehicles will herald back to their namesake with efficient and powerful motorsport performance. Reflecting the legacy of the classic 1957 Porsche 718, the [...]

By |2017-01-01T11:24:52-04:00January 22nd, 2016|Santa Barbara Auto Group|Comments Off on Porsche Heralds Back to a Classic with the 718 Boxster and 718 Cayman
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