Audi Wins Honor of Best Luxury Brand

North Scottsdale, Arizona June 2, 2012 – Audi North Scottsdale is proud to announce that Audi has been awarded the title of “Best Overall Luxury Brand” in the 2012 Total Cost of Ownership Awards presented by Kelly Blue Book.  In the inaugural year for the Total Cost of Ownership Awards, Audi won three categories, and beat out all other luxury automotive brands for the highest honor of “Best Overall Luxury Brand”. “This is a great accomplishment for Audi,” says Audi North Scottsdale General Manager, Mark Reicks.  “We are proud and excited to share the news with our customers and local Audi fans.” The Total Cost of Ownership Awards is a new set of awards given by Kelly Blue Book (KBB), an esteemed third-party automotive market analysis service that provides objective market values for vehicles.  The “Best Overall Luxury Brand” was awarded based on the lowest projected total cost of ownership during the first five years. To determine the value, KBB takes into account ownership expenses including depreciation values, average registration fees, estimated fuel costs, insurance costs, and general maintenance and repair costs that can be expected during the initial five year period.  The ultimate residual value was then compared to [...]