How Google Algorithm Changes Are Impacting Marketing Processes

Ever notice how you have to go back and make changes to your website when Google makes an algorithm change or adds a new algorithm? Some of the most significant changes that have taken place since 2008 have had an impact on not only website changes, but how a business markets itself on the Internet. Google makes many changes over the course of a year, and trying to address each and every one of them is not necessary. Many of the changes are designed to hinder cheaters and fraud websites from abusing the system and getting to the top of the search results. Conceptually, it is important to understand the impact on your business when these changes are made. It is equally important to understand that web marketing has no endpoint and change is inevitable. "Expect change and accept change" is something I have presented in years past. Trying to fight the dynamic and fluid environment of the web is not logical for your business, nor is it fruitful use of your time. Keep emotion out of it, press forward and adapt to the changing environment. We will review a few of the more prominent algorithm changes by Google and [...]