How Negative Keywords Optimize Your Advertising Campaign Budget

Last week we discussed "High Quality Scores Mean Lower Pay-per-click Costs". This week we are going to continue discussing ways of optimizing your advertising budget for pay-per-click (PPC) ads by understanding negative keywords this week. Unfortunately computers are computers and unless you give them specific instructions, they will run-a-muck with your money. This tends to happen when your ads show for unintended topics making you cringe when you learn how much money you wasted. Let's say you have a key phrase in your ad campaign for "leather shoes" and Google displays the ad for "cheap leather shoes", yet your business is high-end craftsmanship shoes. If your ad shows for "cheap leather shoes" and someone clicks on it to your web page that is anything but cheap, you will have wasted your money on that visitor. The trick is to tell your ad campaign to not display for for searches with the word "cheap" in them. Understanding Negative Keywords The short description of a negative keyword is they prevent your ads from being shown in a word or phrase search. By setting up negative keywords you are telling Google not to show your ads if the conditions match your adwords campaign. [...]

Precedent Insurance Taps SmartFinds Internet Marketing For Digital Marketing Campaign

Bloomfield Hills, Michigan, September 25, 2009 - With the number of uninsured in the United States continually rising, Precedent Insurance has launched affordable individual health insurance for the estimated three million uninsured young, healthy adults in the state of Texas with SmartFinds Internet Marketing. SmartFinds Internet Marketing provides corporations with complete digital marketing solutions. CEO Melih Oztalay has 13 years experience with Internet and digital services in developing strategies that utilize all facets of the World Wide Web. "There is more to the digital marketplace beyond a website, search engine and advertising," said Oztalay. "Businesses need to embrace the web head-on. Precedent Insurance has made this commitment and we are excited to be part of this new revolutionary individual health insurance." "Precedent is offering Texans a ground-breaking suite of individual health plans that meet the specific needs of the young and healthy, especially the uninsured," said Mike Grandstaff, Precedent's CEO. "We are offering very affordable coverage with the built-in flexibility to increase coverage levels through our 'Coverage on Demand' model, which is truly unique to the industry." Coverage on Demand™ allows individuals to purchase a highly affordable lower level of coverage, with the guaranteed ability to increase their level of [...]

By | 2017-01-01T11:40:38+00:00 September 25th, 2009|Content Marketing, Google Adwords Advertising, Health Insurance Marketing, Internet Advertising, Marketing, News and Events, SEO, Smartfinds|Comments Off on Precedent Insurance Taps SmartFinds Internet Marketing For Digital Marketing Campaign
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