Dynamic Sitelinks Improves Your Google Adwords Advertising Performance

Google has introduced a advertising option you won't want to miss! As part of Google's Adwords advertising platform features of ad extensions, Dynamic Sitelinks has been made available to all businesses at no additional charge. Sitelinks help people reach a web page on your site by clicking to the very page specific to what they are searching -- directly from your ad, with just a single click. I discussed ad extensions in March with the article, "Understanding Ad Extensions in Google AdWords" as a means to improve your advertising performance. Ad extensions are advertising features to visually improve your text ads to people searching on a specific topic related to your business. Using ad extensions you maximize your budget, get more clicks, and improve the click-through rate (CTR) of your ads. More clicks means more traffic to your website and improved ad performance means higher keyword quality scores. Better keyword quality scores means lower cost per click, which you can read more about at "High Quality Scores Mean Lower Pay-per-click Costs". Dynamic Sitelinks are automatically generated and appear below your Google ad and will connect potential customers to relevant pages on your website. This is another ad extension feature adding [...]

By | 2017-01-01T11:27:19+00:00 August 25th, 2014|Articles, Internet Advertising, Marketing, Practical Ecommerce, Smartfinds, Web Marketing Today|Comments Off on Dynamic Sitelinks Improves Your Google Adwords Advertising Performance

Powerful Google Adwords Advertising Tools Using Ad Extensions

Think of ad extensions as a means to visually improve the visibility of your text ads in desktop and mobile searches. Using ad extensions you are able to maximize your budget and help get more clicks and therefore improve your clickthrough rate (CTR) of your ads. Getting more clicks means more customer traffic to your website. If you are using ad extensions, you are more likely to show on the left side above the search results rather than being in the right sidebar where there isn't room for ad extensions to show. Additionally, if there are two competing ads with the same bid, quality, and keyword, the ad using ad extensions will generally appear in a higher ad position than the other. These are a type of ad format to show extra information about your business, your website and your advertising. These ad extensions are added manually and some can be automated. Why Businesses Use Ad Extensions? Ad extensions give your ad better visibility and generally receive more clicks. They also show extra information about your business and usually appear at the top of the page above the organic searches, rather than on the sidebar. By enriching your search ads [...]

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