BMW Models Earn Top Ratings from 2016 J.D. Power APEAL Study

BMW earned top scores across five different vehicle categories in the 2016 J.D. Power APEAL study for premium performance, design, and satisfaction. Santa Barbara, CA - BMW models received top accolades from the 2016 J.D. Power APEAL study which was recently published in July. The top BMW models to take first in their category included the BMW AG, BMW 2 Series, the BMW X1, and the BMW X6. Each model received the highest points within its classification based on ownership experience, performance, design, and functionality aspects. “We are proud to have so many models achieve the highest potential on this consumer study,” shares BMW Santa Barbara General Sales Manager, Bill Fogg. “BMW consistently strives to provide an exceptional ownership and driving experience and is proud to have achieved that goal with consumers in 2016.” In addition to the models mentioned above, the J.D. Power APEAL study authors noted that the BMW 7 Series also received the highest score in the large premium car segment of the 2016 study but was not presented an award because the category does not have a sufficient number of models represented. The J.D. Power APEAL study is now in its 21st year and is the [...]

By | 2017-01-01T11:23:08+00:00 September 28th, 2016|Santa Barbara Auto Group|Comments Off on BMW Models Earn Top Ratings from 2016 J.D. Power APEAL Study
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