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SEO affects the ranking of a website or web page in a search engine’s organic search results for targeted keywords or keyword phrases. The SEO process is one based on research and the uniqueness of the information on a web page.

Search engine optimization is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results — often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

The Power of Website Design And Conversion Rate Optimization

Conversion Rate Optimization (CRO) combined with smart website design are a powerful combination for any business. Increasing leads and sales from your business's website is the primary objective. It is important to understand that achieving this goal requires three types of disciplines. It is optimal to combine a marketer, a CRO practitioner, and a creative designer that understand user experience (UX) and the user interface (UI): The marketer understands the strategy, options, and resources to execute various solutions. The CRO practitioner understands metrics, reports, analytics, analysis, and how to interpret the results from multiple data points. The designer will be able to take direction from the marketer and the CRO practitioner to develop the visuals and the layout. It takes all three of these disciplines to continually improve the website’s conversion. This will allow you to reach the lead and sales goals of your website. Website Design Will Increase Lead and Sales Conversions The user interface (UI) and user experience (UX) are important factors in your website design and design optimization. UI encompasses the creative design, visuals, layout and functional elements presented to the website visitor. UX provides an easy and enjoyable experience via how a given user interacts [...]

How Content Marketing Became King To Increase Your Revenue

In content marketing, you may have heard that "Content Is King" on the Internet. The statement is 100% accurate and was made famous by Bill Gates in 1996. His writings about content continue to be true today. Bill Gates states, "Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products - a marketplace of content." The reality remains that the company with the most content and backlinks to their website wins over their competition. The "backlinks" portion is significant. Developing and writing content is only the first step. Where and how to distribute your content is even more important. You want to find distribution points that allow for engagement and viral re-distribution. Content Marketing is one of the key activities in your Inbound Marketing Strategy. You will want to prepare a plan that incorporates inbound marketing as part of your marketing communications. The Residual Value of Content Marketing Advertising only works when there is a budget for ads to run. When the money is no longer there, there is no residual value to the money spent. You have to continue spending money on a disruptive type channel to see results. A disruption many netizens [...]

How To Use Content Marketing Strategy To Your Advantage

Content Marketing Strategy is more important than any advertising campaign a business spends its money on.  The reality is 92 percent of marketers reported their company views content as a business asset.  Yet fewer than half (46%) have a documented strategy for managing content as a business asset.  As such, your content marketing strategy needs to be one of the key strategies used to achieve your marketing goals and have a competitive advantage in the marketplace. Content Marketing Strategy As A Competitive Advantage The Content Marketing Institute defines content marketing as a strategic marketing activity focused on developing and distributing content.  This content is valuable, relevant, and consistent to attract the audience the business is seeking.  Of course, the end result being an increase in revenue from these efforts and activities. For a lot of businesses, content marketing is not perceived as sexy as advertising.  Content marketing is not a sales brochure and it is not an advertising campaign.  Content marketing is about using articles, news releases, press releases, blog posts, PDFs, Powerpoint presentations, images, graphics, photography, video, infographics, and much more. The goal of content marketing is to educate your audience with meaningful expertise.  The audience benefits from and [...]

Marketing Agency and Services for Businesses To Achieve Success

Your marketing agency source for all things digital. At Smartfinds Marketing, we take a rational approach to an irrational medium. Our marketing agency has extensive experience and knowledge in many segments of the digital marketing world. Our innovative combination of knowledge, experience, and business intellect attract diverse and sophisticated team members, partners, and clients. We have been in the advertising and marketing industries since 1987 and our experience on the Internet goes back to 1994. We have a unique understanding of the technical implementations of Internet technology and being able to apply it to Marketing Processes and Strategic Activities. We have a team that includes project managers, writers, creative developers, technical developers, and advertising and marketing specialists. We use innovation, creativity, imagination, and resourcefulness to achieve business goals set by our clients. Our business segments and competencies include Research, Strategy, and Planning; Creative Development; Technical Development; Inbound Marketing Strategies; Organic Marketing; Content Marketing; Social Media Marketing; Digital Advertising; Local Ecosystem Marketing; Management, Measurement, Analysis, and Interpretation. We invite you to join our team. Let's accomplish goals, exceed expectations, and achieve success together.   We collaborate with complimentary industry partners. Here are a few you will find [...]

By |2020-03-30T15:40:52-04:00July 9th, 2019|Articles, Content Marketing, General, Internet Advertising, Internet Marketing, Local Marketing, Marketing, Research Strategy Planning, Search Engine Optimization, SEO, Social Media Marketing|Comments Off on Marketing Agency and Services for Businesses To Achieve Success

Using Expert Tools Will Insured A Well Performing Website

Expert tools in the world of information makes managing a website's health and performance easy. A business has many performance tools to choose from. These performance expert tools help a company improve their web presence. A healthy website has improved search engine visibility, speed and include improved user experience. The most important thing to remember is these expert tools are free! You will find they recommend corrections to improve various web and website metrics. After all, you spent time and money to build a website to make you proud. The website looks the way you desired. The website has the information you want to present to visitors. What do you need, right? A healthy functioning website will have many advantages. The advantages include higher conversion rates from website visitors, higher search engine rankings, and improved digital marketing performance. The below-listed expert tools provide a wealth of information. You can be downright foolish to not take a few minutes to learn about these tools. After all, who needs a well-performing website, right? Let’s take at look at the technical items Google is looking to be included with a healthy website. Then we can review tools, which will ensure you are meeting [...]

By |2017-11-05T17:01:49-05:00September 28th, 2016|Articles, Digital Marketing, Internet Marketing, Marketing, Search Engine Optimization, Search Engines, SEO, Website Development, Website Marketability|Comments Off on Using Expert Tools Will Insured A Well Performing Website

Google’s Penguin Algorithm With New Real-Time Results Now Released

It has been two years since Google updated the Penguin algorithm. The most significant change is Penguin runs in real-time, meaning the algorithm is no longer an add-on. Penguin will make decisions at the time of a search. This, also, means the Penguin algorithm no longer will receive updates, as it is part of Google’s core algorithm. August and September months have historically been when Google makes these changes impacting the search engine ranking positions (SERP) of websites. Including Penguin into the core algorithm, means the changes will happen immediately. You’ll know if you’ve been affected…NOW! Understanding The Google Penguin Algorithm? Google Penguin was a filter to run as part of Google’s ranking algorithm. Penguin was introduced in April 2012 designed at decreasing the SERP of websites using spamming techniques. These methods violate Google's Webmaster Guidelines with gimmicks like manipulating the links and volume of links pointing to a web page. "Steps To A Google Friendly Site" gives good points to staying on Google’s good side and staying out of black-hat SEO tactics. Google;s Announcement Of The Penguin Algorithm 4.0 "Penguin is now part of our core algorithm" is the headline on Google's Webmaster Central Blog. Here is the most [...]

By |2020-03-30T15:40:43-04:00September 27th, 2016|Articles, Digital Marketing, Internet Marketing, Marketing, Search Engine Optimization, Search Engines, SEO, Smartfinds|Comments Off on Google’s Penguin Algorithm With New Real-Time Results Now Released

Google’s SSL Security Algorithm Will Affect Your Website’s Ranking

Google announced in August 2014 ranking websites in the organic search results was going to include if the website was using an SSL certificate for the entire website. This would mean using a SSL 2048-bit key certificate (preferably using SHA-2) and provide a small ranking benefit. Google did mention the algorithm change would carry “less weight than other signals such as high-quality content.” While this may carry less weight in improving the ranking position of a web page, what do you think the algorithm will do if your website is not using an SSL certificate? After all Google added they “may decide to strengthen” the signal because they want to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.” At Google’s 2014 I/O Conference one of their sessions was named “HTTPS Everywhere”. The concept is if all legitimate business websites implemented an SSL certificate the Internet would be more secure. The concept certainly has merit because in order to implement an SSL certificate your business has to disclose its information. Spam and fraud websites certainly are less likely to decide having an SSL certificate on their website under these circumstances. The last [...]

By |2017-01-01T11:26:25-05:00March 1st, 2015|Articles, Internet Marketing, Marketing, Search Engines, SEO, Smartfinds, Website Development|Comments Off on Google’s SSL Security Algorithm Will Affect Your Website’s Ranking

How Pandas, Penguins and Pigeons Are Affecting Your Business

You probably didn't realize that zoo animals would affect your website, your business or revenues, right? Google has been naming its algorithms based on zoo animals and the three having the biggest impact in the past three years is a bear and two birds! Google's algorithm changes are designed to provide quality websites while pushing down thin or low-quality websites in the search results. Google's efforts are certainly admirable as they are the most used search engine and over years the impact has been one for the better. What is harder to deal with is that we have a small group of people causing the majority of people a lot of hardship. This is affecting business revenues and expenses alike. Your revenues are affected because your web site's ranking is affected negatively. Your expenses are affected because you have to spend money to make corrections. Of course we could spend a lot of time fretting about these changes or we can cowboy up and push forward. Fretting about these things is an emotional response that will have not value other than to let off steam. Pressing forward to accept the changes and objectively making corrective decisions is probably a better [...]

By |2017-01-01T11:27:02-05:00October 7th, 2014|Articles, Internet Marketing, Local Store Marketing, Marketing, Practical Ecommerce, Search Engines, SEO, Smartfinds, Web Marketing Today, Website Marketability|Comments Off on How Pandas, Penguins and Pigeons Are Affecting Your Business

How Google Algorithm Changes Are Impacting Marketing Processes

Ever notice how you have to go back and make changes to your website when Google makes an algorithm change or adds a new algorithm? Some of the most significant changes that have taken place since 2008 have had an impact on not only website changes, but how a business markets itself on the Internet. Google makes many changes over the course of a year, and trying to address each and every one of them is not necessary. Many of the changes are designed to hinder cheaters and fraud websites from abusing the system and getting to the top of the search results. Conceptually, it is important to understand the impact on your business when these changes are made. It is equally important to understand that web marketing has no endpoint and change is inevitable. "Expect change and accept change" is something I have presented in years past. Trying to fight the dynamic and fluid environment of the web is not logical for your business, nor is it fruitful use of your time. Keep emotion out of it, press forward and adapt to the changing environment. We will review a few of the more prominent algorithm changes by Google and [...]

By |2017-01-01T11:28:08-05:00April 24th, 2014|Articles, Internet Marketing, Marketing, Search Engines, SEO, Smartfinds, Website Marketability|Comments Off on How Google Algorithm Changes Are Impacting Marketing Processes

SEO Tasks Are Dead, Marketing Processes Are Alive: A New Era In Web Marketing

In the past week a small business was referred to us asking about search engine optimization (SEO). When someone asks me about "seo" in 2014, the first thing in my mind is they are not familiar with the realities of website marketing and web marketing in today's world. This was certainly going to be a educational conversation requiring patience and asking the right questions to bring this business owner up to speed. The conversation started out by finding more about: the business, their web address, whether they are dependent upon a specific geography for their revenue, and what keyword or phrase did this business owner want to show up in the search results. I'm in the Detroit Metropolitan area and the business is in Denver, CO. In order to reasonably duplicate the search results I would need to change my location in my Google search to Denver, CO. You can do this clicking on "Search Tools" in the Google results and then clicking the down arrow on the location. At this point change your location to a specific city and state. You will notice in this same area you can change the time frame and type of results if you [...]

By |2017-01-01T11:28:10-05:00April 21st, 2014|Articles, Internet Marketing, Marketing, Search Engines, SEO, Smartfinds|Comments Off on SEO Tasks Are Dead, Marketing Processes Are Alive: A New Era In Web Marketing
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