Research Strategy Planning

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Research Strategy Planning is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy. Research Strategy Planning became prominent in corporations during the 1960s and remains an important aspect of strategic management. It is executed by strategic planners or strategists, who involve many parties and research sources in their analysis of the organization and its relationship to the environment in which it competes.

Strategy has many definitions, but generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions.

The Power of Website Design And Conversion Rate Optimization

Conversion Rate Optimization (CRO) combined with smart website design are a powerful combination for any business. Increasing leads and sales from your business's website is the primary objective. It is important to understand that achieving this goal requires three types of disciplines. It is optimal to combine a marketer, a CRO practitioner, and a creative designer that understand user experience (UX) and the user interface (UI): The marketer understands the strategy, options, and resources to execute various solutions. The CRO practitioner understands metrics, reports, analytics, analysis, and how to interpret the results from multiple data points. The designer will be able to take direction from the marketer and the CRO practitioner to develop the visuals and the layout. It takes all three of these disciplines to continually improve the website’s conversion. This will allow you to reach the lead and sales goals of your website. Website Design Will Increase Lead and Sales Conversions The user interface (UI) and user experience (UX) are important factors in your website design and design optimization. UI encompasses the creative design, visuals, layout and functional elements presented to the website visitor. UX provides an easy and enjoyable experience via how a given user interacts [...]

Marketing Agency and Services for Businesses To Achieve Success

Your marketing agency source for all things digital. At Smartfinds Marketing, we take a rational approach to an irrational medium. Our marketing agency has extensive experience and knowledge in many segments of the digital marketing world. Our innovative combination of knowledge, experience, and business intellect attract diverse and sophisticated team members, partners, and clients. We have been in the advertising and marketing industries since 1987 and our experience on the Internet goes back to 1994. We have a unique understanding of the technical implementations of Internet technology and being able to apply it to Marketing Processes and Strategic Activities. We have a team that includes project managers, writers, creative developers, technical developers, and advertising and marketing specialists. We use innovation, creativity, imagination, and resourcefulness to achieve business goals set by our clients. Our business segments and competencies include Research, Strategy, and Planning; Creative Development; Technical Development; Inbound Marketing Strategies; Organic Marketing; Content Marketing; Social Media Marketing; Digital Advertising; Local Ecosystem Marketing; Management, Measurement, Analysis, and Interpretation. We invite you to join our team. Let's accomplish goals, exceed expectations, and achieve success together.   We collaborate with complimentary industry partners. Here are a few you will find [...]

By |2020-03-30T15:40:52-04:00July 9th, 2019|Articles, Content Marketing, General, Internet Advertising, Internet Marketing, Local Marketing, Marketing, Research Strategy Planning, Search Engine Optimization, SEO, Social Media Marketing|Comments Off on Marketing Agency and Services for Businesses To Achieve Success

Your Internet Presence What You May Not Know

How does the Internet community perceive your business and your website? What is it that you don't know and how can this affect your business? The amount of data available about a company’s Internet presence, brand, Web site, and competitors is staggering. Tapping into this publicly available data is only half the battle.

By |2017-01-01T11:43:58-05:00May 14th, 2009|Internet Marketing, Research Strategy Planning, Website Development|Comments Off on Your Internet Presence What You May Not Know

Internet Marketing Analysis

Internet Marketing Analysis is about gathering complex data from multiple Internet sources and interpreting this data to develop a strategy for a plan that will generate business revenue and growth. The results of this process are imperative to businesses to understand how to best approach their Internet strategy.

By |2017-01-01T11:44:06-05:00April 23rd, 2009|Research Strategy Planning|Comments Off on Internet Marketing Analysis