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About Smartfinds Internet Marketing

Smartfinds Internet Marketing educational topics and information coming from over 20 years of experience. These experiences in advertising, marketing, and Internet have helped to share our knowledge. We invite you to read through the educational marketing articles in our website's category we have written. Digital marketing requires ongoing management of the web presence of a business website. Understanding how to manage the various digital marketing segments is what we do best. SmartFinds Marketing is a digital marketing agency helping clients to understand their marketing programs. Managing the digital marketing world is an on-going process. This process requires understanding the industry changes. Our marketing team manages the strategic execution of the digital marketing process. The process requires early adoption of new ideas and technologies. Our energy and our ability to deliver sound strategies for our clients are directly tied to our entrepreneurial culture. We thrive on wit and passion for what we do. Our team is collectively involved in our leadership style of serving our teams, our employees, our partners and our clients. Managing your website's marketability, tackling social media marketing, and interpreting Google Analytics is only a few of the digital marketing management areas we support your business. Our trusted years of experience in advertising and marketing solutions date back to 1987 and the Internet since 1994. Since the early days of the industry, we traversed the Internet to gain knowledge, expertise, and the imagination to apply the Internet’s resources to your business needs. As your digital marketing agency, we develop strategies for sales, sales leads and sales support. As your partner, we research, develop a plan and manage the digital marketing execution. Digital marketing is an intricate process and we help you interpret and understand the results every step of the way. Creative strategies. Innovative ideas. Use the full power of the Internet with us!

The Power of Website Design And Conversion Rate Optimization

Conversion Rate Optimization (CRO) combined with smart website design are a powerful combination for any business. Increasing leads and sales from your business's website is the primary objective. It is important to understand that achieving this goal requires three types of disciplines. It is optimal to combine a marketer, a CRO practitioner, and a creative designer that understand user experience (UX) and the user interface (UI): The marketer understands the strategy, options, and resources to execute various solutions. The CRO practitioner understands metrics, reports, analytics, analysis, and how to interpret the results from multiple data points. The designer will be able to take direction from the marketer and the CRO practitioner to develop the visuals and the layout. It takes all three of these disciplines to continually improve the website’s conversion. This will allow you to reach the lead and sales goals of your website. Website Design Will Increase Lead and Sales Conversions The user interface (UI) and user experience (UX) are important factors in your website design and design optimization. UI encompasses the creative design, visuals, layout and functional elements presented to the website visitor. UX provides an easy and enjoyable experience via how a given user interacts [...]

Melih Oztalay Responds to Pandemic: Not Time To Cut Marketing Budget

Melih Oztalay, CEO of SmartFinds Marketing in Birmingham, Michigan, joined the team from M2 TechCast on Monday, March 30, 2020, to discuss digital marketing during the time of the coronavirus pandemic. Melih is suggesting that cutting your digital marketing and advertising spend during the pandemic is not a good idea. "You want customers to know you will be there for them when social distancing ends", he said. He added "it is important to stay ahead of your competition, keep your brand alive, and gain the marketplace's trust during these times". Listen to the radio show below.   The global economy is in decline due to the coronavirus pandemic. Millions of people are forced to work from home, businesses have moved to work remotely, and there is an expected fear in business owners to pull their digital marketing and advertising budgets. The mounting fear along with the relentless bombardment of this single-focused news topic automatically forces a business to go into survival mode during this state of emergency. Pulling back your digital marketing and advertising budget seems like a natural reaction. This, in turn, will allow you to pull back from your day-to-day operations. So, it seems. This fear-based [...]

How New Website Design Requirements are Important for Sales

User Experience (UX) and User Interface (UI) are very important to website design. The design principles which UX and UI are based on can be traced as far back as the 1940s. As workplace computers exploded in the early 1990s, UX and UI became an important element for designers. Since the start of the commercial Internet in 1989, we have seen technology progress and the graphic design industry become very specialized. This is not too different from the medical industry with doctors specializing in different segments of health. Graphic designers separated out between digital and traditional graphic design. Digital graphic designers continued to become more specialized with UI Design, UX Design, web design, visual identity, marketing, and advertising design, and the categories continue to grow. As we fast forward to 2020, website design trends have become more diverse. We are seeing design work changes that include typography, color combinations, retro-style designs, line art, geometric design, liquid design and much more. While these design trends fall into the category of graphic design, there are some types of design trends that are focused in broader categories that include: Micro Animation Organic Shapes Color to Evoke Emotions Thumb Friendly Mobile [...]

Content Marketing Webinar Material Downloads

On February 26, 2020, SmartFinds Marketing hosted a webinar as part of its Learn from the Pro series. The educational webinar, "How to Increase Sales with the Power of Content Marketing" was created to help businesses discover how content marketing can be a valuable marketing channel to increase sales. Joining SmartFinds Marketing were Gerri Knilans and Jamie Pagett from Trade Press Services. Gerri and Jamie hosted the first half of the webinar, which addressed the scope of content marketing including how to establish the right strategy and develop messages that resonate with targeted audiences. In the second half of the webinar, Melih Oztalay of SmartFinds Marketing shared his knowledge, discussing the importance of content distribution, search engines and other factors for effective content marketing strategy. "The content marketing webinar was successful with great questions like ‘Are there any industries that don’t benefit from content marketing?'", said Melih Oztalay, CEO of SmartFinds Marketing. "We concluded that content, regardless of type, has been around since the beginning of time and is needed by all industries and businesses. We look forward to continuing our Learn from the Pro webinar series in April 2020," added Mr. Oztalay. Content Marketing Benefits The webinar covered topics [...]

By |2020-03-03T14:29:56-05:00March 2nd, 2020|Content Marketing, Digital Marketing, Internet Marketing, Marketing, News and Events, Smartfinds, Webinar|Comments Off on Content Marketing Webinar Material Downloads

Content Marketing Webinar Hosted By SmartFinds Marketing and Trade Press Services for Free

Birmingham, Michigan - February 24, 2020 (SMARTFINDS MARKETING) - Content Marketing Webinar hosted for free by SmartFinds Marketing with their communications partner, Trade Press Services, on Wednesday, February 26, 2020, at 2 p.m. EST on "How to Increase Sales with the Power of Content Marketing." Brands Using Content Marketing The webinar will demonstrate how brands can use content marketing to convert prospects into customers. According to the Content Marketing Institute, the most successful companies are very committed to producing content marketing, yet only 39 percent have a documented strategy. “When it comes to marketing in a digital and global marketplace, content is king, thanks to the ever-increasing power of social media and the necessity of leveraging that power to continuously and positively impact sales numbers,” says Gerri Knilans, president of Trade Press Services. "Content marketing has become a proven driver for sales increases,” notes Knilans whose background includes more than 40 years of sales and marketing expertise". "That’s why it’s imperative to understand all of the elements required to leverage content marketing strategically and successfully." Gerri Knilans and Jamie Pagett from Trade Press Services will host the first half of the webinar, which will address the scope of content marketing, [...]

How Solid Content Distribution Gets the Results You Need

You don’t have to look any further than the success of Sir Richard Branson when it comes to content marketing. A popular article about him titled "How Storytelling Helped Richard Branson Become a Billionaire" explains how storytelling (aka content marketing) was part of Richard Branson’s strategy to his success. A successful content marketing program is about telling your story to the world. The story topics could include everything from your expertise, business, products, and services. Proper content marketing will include a plan which encompasses distribution to many different channels through many different strategies. Content distribution articles often discuss the distribution process in three segments. Owned, Earned, and Paid content distribution. As a digital marketing professional, in my humble opinion, all you need is Owned and Earned content distribution channels to get quality website visitors. I see no reason to pay for distributing your content as there is a significant number of resources available to achieve success. Content Distribution Explained Content distribution is the second most important segment of your content marketing strategy. It's a process that requires careful planning. In this process, you are publishing, sharing and promoting your content. The content distribution process allows you to educate your target [...]

By |2020-02-18T09:28:22-05:00February 18th, 2020|Content Marketing, Digital Marketing, Internet Marketing, Marketing, Smartfinds, Social Media Marketing|Comments Off on How Solid Content Distribution Gets the Results You Need

How Content Marketing Became King To Increase Your Revenue

In content marketing, you may have heard that "Content Is King" on the Internet. The statement is 100% accurate and was made famous by Bill Gates in 1996. His writings about content continue to be true today. Bill Gates states, "Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products - a marketplace of content." The reality remains that the company with the most content and backlinks to their website wins over their competition. The "backlinks" portion is significant. Developing and writing content is only the first step. Where and how to distribute your content is even more important. You want to find distribution points that allow for engagement and viral re-distribution. Content Marketing is one of the key activities in your Inbound Marketing Strategy. You will want to prepare a plan that incorporates inbound marketing as part of your marketing communications. The Residual Value of Content Marketing Advertising only works when there is a budget for ads to run. When the money is no longer there, there is no residual value to the money spent. You have to continue spending money on a disruptive type channel to see results. A disruption many netizens [...]

How To Use Content Marketing Strategy To Your Advantage

Content Marketing Strategy is more important than any advertising campaign a business spends its money on.  The reality is 92 percent of marketers reported their company views content as a business asset.  Yet fewer than half (46%) have a documented strategy for managing content as a business asset.  As such, your content marketing strategy needs to be one of the key strategies used to achieve your marketing goals and have a competitive advantage in the marketplace. Content Marketing Strategy As A Competitive Advantage The Content Marketing Institute defines content marketing as a strategic marketing activity focused on developing and distributing content.  This content is valuable, relevant, and consistent to attract the audience the business is seeking.  Of course, the end result being an increase in revenue from these efforts and activities. For a lot of businesses, content marketing is not perceived as sexy as advertising.  Content marketing is not a sales brochure and it is not an advertising campaign.  Content marketing is about using articles, news releases, press releases, blog posts, PDFs, Powerpoint presentations, images, graphics, photography, video, infographics, and much more. The goal of content marketing is to educate your audience with meaningful expertise.  The audience benefits from and [...]

Webinar: Content Marketing Drives Sales! Learn from the Pros Series

Registration For This Webinar Has Closed Don't Miss This FREE Live Content Marketing Webinar: Wednesday, February 26, 2020 at 2:00 PM EST Are You Ready for 2020 With Your Content Marketing Strategies? CONTENT MARKETING QUESTIONS TO ASK YOURSELF: Do you understand how content marketing can generate sales? Do you know how to create content that humans and search engines will love? Do you know how to use content marketing to drive quality visitors to your website? Do you know how to create a strategic content marketing plan that will support your company’s goals? CONTENT MARKETING WEBINAR WILL COVER: The benefits of content marketing How to create a strategic content marketing plan How to develop quality content that drives results How to distribute your content YOU'LL LEARN: Content marketing formats Eight steps to creating a strategic content marketing plan Strategic messaging Creating a content-marketing dream team Best practices Content distribution through non-social websites Content distribution through passive social media marketing Content distribution through active social media marketing YOU'LL GET: A copy of the webinar recording (MP4) and the webinar presentation (PDF) will be provided to all registrants and attendees Don't Miss This FREE Live [...]

Important Webinar Material Downloads Available For Everyone

On November 12, 2019, SmartFinds Marketing announced its website future planning webinar, "Website Future Planning Webinar Discusses Strategy, Security and Budget For Business". The webinar was conducted on Tuesday, November 19, 2019, at 9:00 AM EST and recorded for everyone to listen to on-demand. The webinar was educational and intended for businesses to consider website future planning, accepting frequent technology changes, the strategy of their website, and how budgets impact how they approach the never-ending changes in website technologies. "We had a successful webinar with business attendees from different backgrounds and industries", said Melih Oztalay, CEO of SmartFinds Marketing. "Important segments of the webinar included the 4 A's of Digital Marketing and introducing new ideas on how to approach budgets in the fast-paced industry", added Mr. Oztalay. As businesses go into 2020, they will find many changes taking place in the world of digital marketing. These include website performance, separating your website’s services, designing with 5G in mind, user experience (UX), user interface (UI), creative design, and security. The 4 A’s of Digital Marketing, created by Mr. Oztlaay, include Anticipate Change, Accept Change, Adapt to Change, and Adopt the Changes. These are important concepts for businesses to consider. The alternative [...]

By |2020-03-25T08:28:36-04:00November 26th, 2019|Digital Marketing, Internet Marketing, Marketing, News and Events, Smartfinds, Webinar, Website Development|Comments Off on Important Webinar Material Downloads Available For Everyone
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261 E. Maple Road
Birmingham, MI 48009

Phone: (866) 501-5758

SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.