Website Internal Keyword Linking Strategy
Website Internal Linking is another strategy used to increase the marketability of your website is internal linking. This refers to links within the website itself – the way you connect individual webpages through direct links or keyword links within the text.
Internal links help search engines like Google better understand the structure of your website and analyze what subjects and keywords are most relevant on each page. The search engine then uses this information to display the individual page within search results. Internal links enable the website visitor to more easily navigate your website, guiding them to your main objective.
Examples of internal linking include direct links and keywords within pages that point to other relevant pages or direct links and keywords within blog entries that are linked to the appropriate page within your website.
Linking for Search Engines
A web page, search engines will see text copy content in order to list the web page information in their database indexes. The search engines need to a link they can spider for structure. The structure that lets search engine spiders find the pathways of a website and this way they can find all of the pages in the website.
Many websites make the mistake of hiding their main navigation in ways search engines cannot easily find or access. This hinders the search engine’s ability to get web pages listed in the search engines’ database.
Importance of Internal Keyword Linking
Internal keyword linking strategies help to provide the basis of the website’s search engine optimization (SEO) efforts. This process allows a business to inform search engines which pages have priority and how the pages are related to one another. When internal keyword linking strategies are implemented properly, search engines do not need to make a judgement call about your website, the web pages, and the topic of your business.
Technical Internet Keyword Linking
While we have discussed Website Technical Marketing, one has to consider not only the visual cues to visitors, but the technical coding information for the search engines. This will help develop consistency amongst the version of the pages, the links between pages, the version the website is canonicalizing, the version for your XML sitemap, and the version of the pages Google is indexing into its database.