Mobile Advertising: Reaching A Whole New Channel
Mobile advertising revenue is up across the globe, based on the latest report from the Interactive Advertising Bureau (IAB). The report showed mobile advertising revenue grew 82.8 percent in 2012 to a total of $8.9 billion. These figures are up from $5.3 billion in 2011.
At SmartFinds we have settled on using Google Adwords to distribute mobile ads. Google continues to own the mobile ad market and managing these ads through the same Google Adwords budget and campaigns makes the advertising process quite effective.
Google Mobile Ads reaches audiences on-the-go with the mobile ads appearing on all mobile devices in in a variety of locations that include Google search results, on content websites, in mobile apps and mobile video. The mobile advertising campaign is an additional advertising tool in a multi-channel strategy by putting your business in front of people as they use their iPhones, iPads, smartphones and tablets.
Google Mobile Ads Features
To make sure your mobile ads are found by mobile searchers on-the-go, Google mobile ads have features that insure campaign effectiveness.
- Mobile App Extensions For businesses that have mobile apps, this Google Ad Extension helps searches download your app from Google Play or the iTunes App Store. Click-to-downloads ads is a simple way to discover and download your business app as part of your Google Adwords campaign.
- Hyperlocal Distance Information with Location Extensions
Location extensions will help mobile searchers find you with hyperlocal distance information and take them directly to your business. Hyperlocal distance information allows mobile searchers know how close they are to your business and down-to-the-block-level detail about your business including your address, phone number, and where you are on Google Maps for mobile users. Hyperlocal ads display a blue distance pin that lets mobile searchers know that your business is nearby.
- Mobile Ad Sitelinks
This feature allows mobile searchers to go directly to a specific page in your website, advertising landing pages, or any other direct sale or lead generation destination to meet the advertising campaign objective. Mobile ad sitelinks studies show that campaigns with sitelinks have click-through-rates (CTR) up to 30% higher than campaigns without sitelinks.
- Click To Call Mobile Phone Extensions
When mobile users are searching, they often prefer to call a business rather than visit the website. Click to call mobile phone extensions make it easier for potential mobile searchers to reach you by adding a click to call option in your mobile ads.
Contact us so we can further assess your specific needs.