Display Ads: Banner Advertising Targeting Based On Interest
Web banners (aka display ads, image ads, rich media ads) are intended to notify web surfers about a business, brand, product, services on publisher websites around the web by embedding an advertisement into a web page. This would include news websites, sports websites, and many other categories to give advertisers the widest options of reaching the intended target audience with a web advertising campaign.
The Interactive Advertising Bureau (IAB) is an advertising business organization that develops industry standards for web advertising and dictates the types of ad types and sizes. The IAB also conducts research and provides support for the web advertising industry. The IAB is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States.
A display advertising campaign has many components and uses multiple ad types, have the ads placed on websites that are relevant, shows ads to people that are most interested in your business, product or services, and more importantly the ability to track the campaign and campaign budget.
Display Advertising Campaign Features
Google Adwords Display Network for banner ads has features to deliver various display ad sizes and creativity to connect with web surfers when and where it counts.
- Dynamic Display Ads
Dynamic Display Ads allows us to create ads that are tailored to your target audience based on the strategy and objectives of the advertising campaign. This includes contextualized and personalized ads based on the publishing website’s content and visitor interest. This advertising process happens dynamically as the ads are shown to a specific visitor on a specific website. We can keep the ad content relevant and fresh by combining multiple Google Adwords services.
- Interest categories
We are able to reach users based on their interests across the Google Display Network. Interest categories help us reach target audiences across the Google Display Network, presenting highly relevant messages to website visitors while they surf the Web. We can choose from a rich set of interest categories (such as entertainment, sports, or automotive) and we will show ads to website visitors that are interested in those categories. This feature will help increase awareness of your brand and products, as well as, extend the reach of existing campaigns.
- Display Campaign Optimizer
Using the display campaign optimizer to save time and increase conversions on the Google Display Network giving us the ability for automatic bidding and targeting. The Display Campaign Optimizer increases conversions by automatically managing, targeting and bidding for campaigns on the Google Display Network. This allows us to target cost-per-acquisition (CPA) and automatically finds the best placements for the display ads at the right prices to help you boost conversions, based on the CPA goals.
- Above the Fold Advertising
There are so many different web browsers, monitor sizes, and screen resolutions, it becomes difficult to predict where a display ad will shows on a publishers web page and because the same placement may appear in different places on each website visitor’s monitor. We can filter out display ads below the fold impressions giving us much more control over where your ads appear and optimizing the campaign budget.
Advertising Campaign Samples
- Flagstar Bank Banner $100 Gas Card
- Wendy’s Restaurant Regional Coupon
Banner Advertising Campaign