These Battle Lines Are Drawn in Yellow
By MIGUEL HELFT
Published: February 14, 2010
Google is taking on the Yellow Pages by courting small businesses. A new service, to highlight listings, costs only $25 a month.
Yellow may be an appropriate color for the tag. Google’s new enhanced business listings, which it started to test quietly in Houston and San Jose, Calif., early this month, have an obvious competitor: the Yellow Pages.
“I think Google is going to be the new Yellow Pages,” Mr. Cowie said. “More and more of these younger kids are used to Google. They are looking at their phones rather than opening up a phone book.”
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