Courageous Persuaders video competition is approaching quickly with the deadline for entry is February 9, 2012. Courageous Persuaders is a competition-based scholarship program that invites high school students to create a 30-second television commercial about the dangers of underage drinking.

Students Walk Aawy with $18,000 in Scholarships TROY, Michigan, June 1, 2011 – The Detroit Auto Dealers Association (DADA) awarded high school students who took a stand against underage drinking with $18,000 in scholarships at the annual Courageous Persuaders Awards Celebration, featuring a red carpet arrival and hosted by renowned Detroit television personality Huel Perkins, anchor at WJBK Fox2. The awards celebration was held on May 19th at the Troy Marriott in Troy, Mich. The DADA is the primary sponsor and administrator of the Courageous Persuaders program, which is facilitated through the DADA Education Foundation. “This was truly an inspirational event,” said Bob Shuman, DADA Vice President, who represented the DADA at the event. “It provides hope that our next generation will not only make positive lifestyle choices, but will inspire others to do the same.” The competition, now in its 11th year, encourages high school students to create 30-second television commercials warning middle school students about the dangers of drinking alcohol. The contest drew 898 participants who submitted 514 video entries, which included thousands of students from schools throughout the U.S. Student scholarships and award winners: Grand Prize, $3,000 - “That’s Not Cool” by Catrina Stoner, Dundee High School, [...]

Courageous Persuaders program harnesses creativity to deliver youth-to-youth message about dangers of underage drinking