Internet Marketing: Balancing Traditional and Internet Marketing Budgets

When it comes to the Internet as a new business marketing medium, it’s worthwhile to review the history. Most importantly, how history has affected marketing budgets. If you are a Chief Marketing officer (CMO) you have to decide how to best balance traditional budgets with Internet budgets. Industry trends indicate more money is placed towards the Internet that has not only the digital medium, but also the other three traditional mediums too.