People who were aged 10, 15 and 20 years old in 1995 are today aged 24, 29 and 34 years, respectively. If we think about today's 24 to 34 year olds, we realize they all grew up with the Internet as an integral part of their life. If we change our paradigm and consider the "Internet boomer" audience as an integral part of our marketing strategy, we will increase the number of prospects our business will reach.
By now, many of us have heard about the Motrin ad that went up on their website this past mid-November. Certainly, the POWER OF SOCIAL MEDIA was unleashed on the Motrin brand with cries of outrage and disgust from their primary audience. Only hours after it launched, due to the huge social media outcry, motrin.com was shut down for nearly a half-day. Although, the company took fast action, this goes to show how companies and brand managers need to be very keen to what is going on, at all times. Social media's influence and broad reach demonstrates how word spreads quickly over connected networks of passionate people – like lighting, it can strike in a flash. Times are indeed changing! Let me back this up with an interesting thought… quoting my colleague Gene Brady, who stated today on Twitter, “Could we be at the end of the Industrial Revolution? I read that since year 2002.. 3 million mfg jobs gone, & yet productivity up 80%!” There sometimes seems to be a gray area of productivity when it comes to social media. If used strategically, it is not only powerful, it is also necessary; Social Media is not going away or [...]