Internet Marketing and the Small Business

The internet marketing landscape has changed quite a bit in the past 3 years and has further defined itself further in the past 12 months. With Google raising $4 Billion from new stock offerings in 2005 we will see more changes underway over the next 3 years. Unfortunately, I fear the small business is going to be left out in the cold in this process. Perhaps a better statement would be that the small business has already been left out in the cold. This writing is certainly not designed to provide a solution to the growing problem. More so, it has been written to raise the awareness and acknowledge the difficulty small business has on the web. Certainly the small business does not receive any sympathy from the major search engines in their quest to provide quality information for those that are searching the web. Let's review how the situation has been created. We have to make the assumption a small business does not have the financial resources for a proper advertising campaign on the web (even though it is less costly than offline advertising) and they do not have the man-power to devote time for the non-costly methods of [...]

By |2017-01-01T11:45:54+00:00December 5th, 2005|Articles, Marketing, Smartfinds|Comments Off on Internet Marketing and the Small Business
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