Google’s renewed attempt to court small businesses underscores one of the perennial challenges of Web advertising. Small businesses make up a majority of businesses in America but account for only a small fraction of online advertising dollars.
Global small businesses can use local business listings on the Internet as a yellow page alternative and to be more easily located by mobile local consumers. Internet based Local business listings are free through the major search engines and display in search results, as well as on mobile devices. The additional benefits include adding coupons, offers, discounts, photos, videos while changing them anytime. - something you cannot do with your yellow page ad.
The internet marketing landscape has changed quite a bit in the past 3 years and has further defined itself further in the past 12 months. With Google raising $4 Billion from new stock offerings in 2005 we will see more changes underway over the next 3 years. Unfortunately, I fear the small business is going to be left out in the cold in this process. Perhaps a better statement would be that the small business has already been left out in the cold. This writing is certainly not designed to provide a solution to the growing problem. More so, it has been written to raise the awareness and acknowledge the difficulty small business has on the web. Certainly the small business does not receive any sympathy from the major search engines in their quest to provide quality information for those that are searching the web. Let's review how the situation has been created. We have to make the assumption a small business does not have the financial resources for a proper advertising campaign on the web (even though it is less costly than offline advertising) and they do not have the man-power to devote time for the non-costly methods of [...]