Sitemaps were traditionally utilized as a user interface to help visitors find particular website content. Generally, standard HTML sitemaps have a sitemap page which consists of links and descriptions to all pages within the website. Sometimes the pages are even organized with headings. The sitemap process has matured considerably in the past few years, beginning when Google introduced Sitemaps 0.84 in June 2005 to accommodate the publishing of lists of links for an entire business website. That was when sitemap idea progressed to pushing your website URLs out to the general digital community using server based files. The server based files come in a variety of formats including HTML, XML, ROR, Text and zipped files as .gz format. Soon, support for sitemaps began to gain acceptance by the larger search engines. In November 2006, Google, MSN and Yahoo announced joint support for the Sitemaps protocol. At that time, the version was called Sitemap 0.90 and the website Sitemaps.org was created. In April 2009, Ask and IBM announced support for Sitemaps. At the same time Google, Yahoo, MSN announced their search robots would auto-discover sitemaps through a command in the robots.txt. With these sitemaps search engines can more intelligently index the [...]
Technical Marketing is the process of insuring your website, your web pages, and the web server all work together. You would be wrong to think this is search engine optimization (SEO). While SEO is a part of Website Technical Marketing, there is more work than meets the eye
How does the Internet community perceive your business and your website? What is it that you don't know and how can this affect your business? The amount of data available about a company’s Internet presence, brand, Web site, and competitors is staggering. Tapping into this publicly available data is only half the battle.