SmartFinds Internet Marketing Improves Web Site Results for Top Soil provider

Bloomfield Hills, Michigan, April 28, 2008 - Premier 800, the parent company of 1-800-TopSoil, a top soil provider based in Metropolitan Detroit, recently partnered with SmartFinds Internet Marketing to build a results-oriented digital marketing strategy -- and, based on recent statistics, the strategy has been successful. During 2009, SmartFinds Internet Marketing helped modify the 1-800-Top-Soil (www.1800topsoil.com) website into a search engine friendly website. In addition, SmartFinds engaged in a digital marketing strategy that increased the organic search engine ranking position to #2 at Google in less than 4 months against over 3 million competing web pages and generating over 4,000 links on the web in that short time. Furthermore, SmartFinds has developed a platform that is consistent and easy to implement for future websites of Premier 800. Recent review of the project shows the website to be in #1 position at Google for the keyword topsoil, a highly searched seasonal term, surpassing the Wikipedia web page against 2 million web pages in competition for this keyword. "There is more to the digital marketplace beyond a website, search engine and advertising," said CEO Melih Oztalay. "Premier800 is an example of a business eager to embrace the web head-on. When a client [...]

By | 2017-01-01T11:45:25+00:00 April 28th, 2008|Marketing, News and Events, SEO, Smartfinds, Website Development, Website Marketability|Comments Off on SmartFinds Internet Marketing Improves Web Site Results for Top Soil provider

Can someone please define Internet marketing?

Back in 1994 after you created a website for your business, marketing was fairly simple. Generally you would make changes to your HTML code for search engine optimization and for the most part promoted your website through offline methods. These may have included business cards, letterhead, print advertising and other such methods. Whether or not your site was listed on the only search engine, Yahoo, at the time was purely based on how well you optimized our web pages. If you did a good job then multiple pages of your site would be listed consecutively for a search. Twelve years later in 2006 the entire perspective of marketing your site on the web has become a science requiring a degree. Although, we are all eager to market our website on the web we are somewhat unclear how to accomplish this task through a maze of policies set by the Big 3 search engines - Google, MSN and Yahoo. Most businesses would first seek out professional advice. In the process of seeking professional Internet Marketing advice, your story may look something like this. "By now I had heard about pay-per-click, something called Ad Sense, link exchanges, banner advertising and it all [...]

By | 2017-01-01T11:45:53+00:00 January 20th, 2006|Articles, Marketing, SEO, Smartfinds, Website Marketability|Comments Off on Can someone please define Internet marketing?

Website Design Optimization

Is it possible to have an attractive website and still be optimized for search engines? The answer is absolutely yes! Website design optimization is a balance between what is attractive to the visitor versus what the search engines require with text copy. Of course we tend to be mis-guided about what will dazzle the visitor. It is not necessary to overwhelm your website with graphics, which will cause the page to download slower. Our intention is to provide you with tips that will still be attractive, while focusing on Easy Spider. Easy Spider is a term we use at our firm that will optimize the HTML code, but not the aesthetics of the website. There is no question that most webmasters are developing websites that are complex and full of graphic design elements. Even though, we have faster connection speeds today compared to 10 years ago, we can go overboard and the page wills till download slowly. Of course the user will never wait that long for a website to load, and will move on to the next website in their search results. One does have to ask the question why webmasters are still developing slow loading websites. Primarily due [...]

By | 2017-01-01T11:45:54+00:00 January 4th, 2006|Articles, Marketing, SEO, Smartfinds, Website Development, Website Marketability|Comments Off on Website Design Optimization

Search Engine Algorithms: It has always been a cat and mouse game

I remember ten years ago when we were designing websites for our clients that we used to play around with the keywords, descriptions and a variety of content related methods to help our customer get a high ranking on Yahoo. In some cases we were successful enough that not only were all the pages indexed, but they would come up consecutively. Undoubtedly, everything has changed over the past 10 years, but the question still remains the same. Why would we spend so much time trying to beat the search engine algorithms? The answer is very simple, we are all trying to make a living, earn money, support our customers and insure their success. There is indeed one assumption in this writing. That is to say the website we are talking about are regular business websites. Not scams, not fraudulent services, not spam websites. Nothing of the sort, just everyday normal business websites. The Internet by its very electronic nature has introduced the idea of lower cost marketing, more efficient marketing, measured marketing, and broader marketing. Naturally, a business would indeed seek these methods to get new and more business. Considering most businesses are small business, we run into the issue [...]

By | 2017-01-01T11:45:54+00:00 December 14th, 2005|Articles, Marketing, SEO, Smartfinds, Website Marketability|Comments Off on Search Engine Algorithms: It has always been a cat and mouse game

Internet Marketing and the Small Business

The internet marketing landscape has changed quite a bit in the past 3 years and has further defined itself further in the past 12 months. With Google raising $4 Billion from new stock offerings in 2005 we will see more changes underway over the next 3 years. Unfortunately, I fear the small business is going to be left out in the cold in this process. Perhaps a better statement would be that the small business has already been left out in the cold. This writing is certainly not designed to provide a solution to the growing problem. More so, it has been written to raise the awareness and acknowledge the difficulty small business has on the web. Certainly the small business does not receive any sympathy from the major search engines in their quest to provide quality information for those that are searching the web. Let's review how the situation has been created. We have to make the assumption a small business does not have the financial resources for a proper advertising campaign on the web (even though it is less costly than offline advertising) and they do not have the man-power to devote time for the non-costly methods of [...]

By | 2017-01-01T11:45:54+00:00 December 5th, 2005|Articles, Marketing, Smartfinds|Comments Off on Internet Marketing and the Small Business

Search Engine Marketing (SEM) – Authority Websites

Search engine marketing has changed as search engines have become wiser and have put more scrutiny upon deciding page ranking and which websites are really important. Spending time on traditional on-page optimization and link building strategies will not get you that top ranking in Google. Don't get me wrong, you cannot stop doing these tasks, however, the marketing of your website will need to include a variety of other methods if you want to get top rankings. Search engines are looking for clean quality content to provide to their users and we will see the search engine market become more competitive. Traditional search engine optimization will continue to be part of your efforts excepting for our methodology will change. You will continue to work on link exchanges, keywords, descriptions, titles, headlines, image alt descriptions, comments, and content. Now you will focus your keywords to be very specific and watch you density. Your descriptions will not be as long, but concentrate on more concise descriptions. You will want to watch your HTML coding to make the process easier for the search engine spiders. Try using fewer tables and consider Cascading Style Sheets. The link exchanges will have to be more specific [...]

By | 2017-01-01T11:45:55+00:00 December 5th, 2005|Articles, Marketing, SEO, Smartfinds, Website Marketability|Comments Off on Search Engine Marketing (SEM) – Authority Websites

Search Engine Marketing (SEM) vs. Search Engine Optimization (SEO)

While Search Engine Optimization and Advertising are specific tasks to engage, Search Engine Marketing is the key component that actually determines how you will optimize and advertise on the web. It is the research, analysis, strategy planning that will determine the execution methods. There is a distinct difference between SEM and SEO. - SEO is the process of making changes to the HTML code of your web pages to be content rich in your specific niche and key phrase. This would include such tasks like modifications to your keywords, description, title tags, comment tags, alt descriptions, and title descriptions of anchors and the actual text of your web page. - SEM on the other had is the process of integrating a variety of methods to insure the SEO work is successful. These methods will include research for your business, competitor analysis, link exchanges, articles, news, newsletters, audience analysis, and ultimately the method employed to generate traffic to your website. It is the same distinction between the words "marketing" and "advertising". - Marketing is the process or technique of promotion, selling and distributing a product or service. - Advertising is to make your product or service publicly known; an announcement to [...]

By | 2017-02-03T12:16:07+00:00 December 2nd, 2005|Articles, Marketing, SEO, Smartfinds, Website Marketability|Comments Off on Search Engine Marketing (SEM) vs. Search Engine Optimization (SEO)

Internet Marketing Strategies: The Quad-Exchange – Quadruple your Link Exchange Value

Strategy is defined as a careful plan or method, the art of devising a plan, employing plans toward a goal, or clever tricks for a quick or artful way of getting a result. At SmartFinds Internet Marketing we seek to gain value from each task necessary for marketing a client’s website through a variety of Internet technologies. Link Exchanges are one such area where you can “kill 4 birds with one stone”. We are sure you know all four of them; it’s certainly no secret, merely a matter of putting them together to work in your favor. Let us start from the beginning. The Link Exchange Process There are four steps in the link exchange process. This assumes you are not using link farms or other short-cut methods of link exchanges. If you do not use short-cut link exchange methods you will reap the triple-rewards we discuss in this writing, rewards that short-cut link exchange methods will not provide you. The first step in the link exchange process is to ask the destination website if they wish to exchange links with you. You do not want to add their link information to your site at this time since you do [...]

By | 2017-01-01T11:45:59+00:00 November 26th, 2005|Articles, Marketing, SEO, Smartfinds, Website Marketability|Comments Off on Internet Marketing Strategies: The Quad-Exchange – Quadruple your Link Exchange Value
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SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.