Audi Moves Forward with Progressive Design Strategies
Audi is taking its design in a new direction, and at Audi North Scottsdale, we are excited to share this progressive concept with our customers. From a greater differentiation between model series, to more technical design aspects in future model generations, to a more cohesive connection between exterior and interior design, this new strategic orientation will inspire a whole new approach to Audi design and engineering. Take a sneak peek with us at the design changes Audi USA has announced are in store for the brand: Wolfgang Egger firmly believes that “good design must always express a vision.” The Head of Audi Design senses that automotive design is ready for a change. “We need something new without breaking with tradition.” Audi Design has been reorganized, and Egger and his team are redefining their focus. They are placing more emphasis on the creative process and are thus exerting a substantial influence on the design of future Audi products. Technology integrated into design The refined Audi design language and philosophy will focus on a strong link between technology and design. Egger’s credo: “Only when design and technology mesh perfectly does an automobile make a statement for the Audi brand.” Technology will therefore [...]
Join Us!