Porsche Ranks Highest in J.D. Power’s 2016 APEAL Study for 12th Consecutive Year

Porsche Santa Barbara applauds Porsche’s victory and the brand’s ability to design vehicles that appeal to nearly every driver. One of the many vehicle studies conducted by J.D. Power is the APEAL study, which stands for Automotive Performance, Execution, and Layout. The intent of this study is to determine what features customers value most by examining what consumers like about their vehicle ninety days after purchasing. In fact, the study has been nicknamed the “Things gone right” study. APEAL focuses on eight categories of vehicle performance and design: engine/transmission; ride, handling and braking; comfort/convenience; seats; cockpit/instrument panel; heating, ventilation and cooling; sound system; and styling/exterior. In other words, the study is basically an overall evaluation of the vehicle’s reliability and likeability. Porsche ranking highest in overall appeal is exciting news for Porsche Santa Barbara. Though we’ve never had any doubts about the quality of Porsche’s designs, the recognition affirms our reputation for delivering superior luxury vehicles. Porsche Delivers Top Quality in Several Categories J.D. Power categorizes the vehicles in the APEAL study by vehicle type. Porsche won in three categories including: Compact Premium SUV for the Porsche Macan; Midsize Premium Sporty Car for the Porsche 911; and Compact Premium Sporty [...]

By | 2017-02-22T13:31:52+00:00 February 22nd, 2017|Santa Barbara Auto Group|Comments Off on Porsche Ranks Highest in J.D. Power’s 2016 APEAL Study for 12th Consecutive Year

Celebrate the Thrill of Driving with the New Porsche 718 Boxster

Porsche has released an exciting media launch campaign for the Porsche 718 Boxster that celebrates the fun of driving. Porsche officially introduced the launch of the Porsche 718 Boxster on July 18th, 2016. The release is surrounded by an exciting campaign, “For the Sport of It”. Drivers can learn more about the new 718 Boxster by following many of the integrated social media, entertainment, and press release announcements and events that will be working together to send the same message: The Porsche 718 Boxster is here to thrill. Defining a New Generation of Sports Cars At Porsche Santa Barbara, we remind our drivers that the joy of driving should be an adventure of its own. Similarly, Porsche is excited to share the dynamic capabilities of the 718 Boxster that herald back to the classics while integrating the latest innovations. Porsche designed the 718 Boxster to be the definitive mid-engine sports car of our time. Catch a Glimpse of the Ride on TV and Media Outlets Drivers can look forward to viewing a diverse array of TV, digital and social media features on the 718 Boxster. Many pieces have an interactive component, and all features were designed to showcase the incredibly [...]

By | 2017-01-01T11:23:15+00:00 September 1st, 2016|Santa Barbara Auto Group|Comments Off on Celebrate the Thrill of Driving with the New Porsche 718 Boxster
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