Website Design Optimization

Is it possible to have an attractive website and still be optimized for search engines? The answer is absolutely yes! Website design optimization is a balance between what is attractive to the visitor versus what the search engines require with text copy. Of course we tend to be mis-guided about what will dazzle the visitor. It is not necessary to overwhelm your website with graphics, which will cause the page to download slower. Our intention is to provide you with tips that will still be attractive, while focusing on Easy Spider. Easy Spider is a term we use at our firm that will optimize the HTML code, but not the aesthetics of the website. There is no question that most webmasters are developing websites that are complex and full of graphic design elements. Even though, we have faster connection speeds today compared to 10 years ago, we can go overboard and the page wills till download slowly. Of course the user will never wait that long for a website to load, and will move on to the next website in their search results. One does have to ask the question why webmasters are still developing slow loading websites. Primarily due [...]

By | 2017-01-01T11:45:54+00:00 January 4th, 2006|Articles, Marketing, SEO, Smartfinds, Website Development, Website Marketability|Comments Off on Website Design Optimization

Search Engine Marketing (SEM) vs. Search Engine Optimization (SEO)

While Search Engine Optimization and Advertising are specific tasks to engage, Search Engine Marketing is the key component that actually determines how you will optimize and advertise on the web. It is the research, analysis, strategy planning that will determine the execution methods. There is a distinct difference between SEM and SEO. - SEO is the process of making changes to the HTML code of your web pages to be content rich in your specific niche and key phrase. This would include such tasks like modifications to your keywords, description, title tags, comment tags, alt descriptions, and title descriptions of anchors and the actual text of your web page. - SEM on the other had is the process of integrating a variety of methods to insure the SEO work is successful. These methods will include research for your business, competitor analysis, link exchanges, articles, news, newsletters, audience analysis, and ultimately the method employed to generate traffic to your website. It is the same distinction between the words "marketing" and "advertising". - Marketing is the process or technique of promotion, selling and distributing a product or service. - Advertising is to make your product or service publicly known; an announcement to [...]

By | 2017-02-03T12:16:07+00:00 December 2nd, 2005|Articles, Marketing, SEO, Smartfinds, Website Marketability|Comments Off on Search Engine Marketing (SEM) vs. Search Engine Optimization (SEO)
SmartFinds Internet Marketing Logo

Contact Information

261 E. Maple Road
Birmingham, MI 48009

Phone: (866) 501-5758

SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.