Search Engine Algorithms: It has always been a cat and mouse game

I remember ten years ago when we were designing websites for our clients that we used to play around with the keywords, descriptions and a variety of content related methods to help our customer get a high ranking on Yahoo. In some cases we were successful enough that not only were all the pages indexed, but they would come up consecutively. Undoubtedly, everything has changed over the past 10 years, but the question still remains the same. Why would we spend so much time trying to beat the search engine algorithms? The answer is very simple, we are all trying to make a living, earn money, support our customers and insure their success. There is indeed one assumption in this writing. That is to say the website we are talking about are regular business websites. Not scams, not fraudulent services, not spam websites. Nothing of the sort, just everyday normal business websites. The Internet by its very electronic nature has introduced the idea of lower cost marketing, more efficient marketing, measured marketing, and broader marketing. Naturally, a business would indeed seek these methods to get new and more business. Considering most businesses are small business, we run into the issue [...]

By | 2017-01-01T11:45:54+00:00 December 14th, 2005|Articles, Marketing, SEO, Smartfinds, Website Marketability|Comments Off on Search Engine Algorithms: It has always been a cat and mouse game

Internet Marketing Strategies: The Quad-Exchange – Quadruple your Link Exchange Value

Strategy is defined as a careful plan or method, the art of devising a plan, employing plans toward a goal, or clever tricks for a quick or artful way of getting a result. At SmartFinds Internet Marketing we seek to gain value from each task necessary for marketing a client’s website through a variety of Internet technologies. Link Exchanges are one such area where you can “kill 4 birds with one stone”. We are sure you know all four of them; it’s certainly no secret, merely a matter of putting them together to work in your favor. Let us start from the beginning. The Link Exchange Process There are four steps in the link exchange process. This assumes you are not using link farms or other short-cut methods of link exchanges. If you do not use short-cut link exchange methods you will reap the triple-rewards we discuss in this writing, rewards that short-cut link exchange methods will not provide you. The first step in the link exchange process is to ask the destination website if they wish to exchange links with you. You do not want to add their link information to your site at this time since you do [...]

By | 2017-01-01T11:45:59+00:00 November 26th, 2005|Articles, Marketing, SEO, Smartfinds, Website Marketability|Comments Off on Internet Marketing Strategies: The Quad-Exchange – Quadruple your Link Exchange Value
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SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.